SEO and PPC, Live Together in Perfect Harmony…
…side by side on my computer keyboard, oh Lord, why don’t we?
Ok, so maybe you’re didn’t enjoy my butchering of the McCartney/Wonder classic, but you might like to know that iCrossing has found great synergies between organic and paid search.
When appearing in both natural and paid search for the same keyword impression, clicks lifted 92 percent, actions lifted 45percent, orders lifted 45 percent, page views lifted 44 percent, visitors increased by 41 percent, and time on site increased by 40 percent.
I didn’t want to register for the full report, so I have no idea how large the study was, what type of web sites or any other juicy details. Still, if I were an SEM firm offering both SEO and PPC, I’d certainly use the above stats to convince clients why they need both…oh, wait, iCrossing probably already thought of that.