Over at SEO Refugee, “Skitzzo” posts a bold proclamation that “SEO is Dead” (linkbait anyone?), and I agree, to an extent.
While at Search Summit Australia, I was asked to name the winners and losers for 2007. I chose the title “search engine marketer” as a loser – not for the skills, just the name. You see, search marketers have grown their talents tremendously over the past few years, and to say that we focus just on the “search engines” is a misnomer.
I for one, refer to myself simply as an “internet marketing consultant”, because I believe so much that I do, cannot be labeled as being just search engine related. With the rise of social media, web analytics, blogging, reputation management and linkbait – among just a few new skills – search marketers are leading the way, when it comes to online marketing.
So, while I don’t necessarily agree with all of the points listed in Skitzzo’s post, I agree it’s time to find ourselves a new title.