Comments on: Small Communities, Big Engagement

By: Small communities, big engagement « digital ramblings

Small communities, big engagement « digital ramblings — Thu, 16 Aug 2007 10:47:59 +0000

[...] big engagement “Engagement” is becoming a new buzzword within social communities. Research suggests that more people within a community actively take part in it when it’s small. Larger [...]

By: Web Strategy by Jeremiah » Measuring those high impact niche communities

Web Strategy by Jeremiah » Measuring those high impact niche communities — Fri, 23 Mar 2007 16:51:07 +0000

[...] Andy Beal has cited a few indicators of engagement or activity, which could include conversations, responses, frequent returns, high levels of clicks and communications. [...]

By: Library Stuff » Blog Archives » Online Communities…Some Data

Library Stuff » Blog Archives » Online Communities…Some Data — Fri, 23 Mar 2007 02:42:52 +0000

[...] Marketing Pilgrim led me to MediaPost which led me to Communispace and this new study. Lots of interesting stats, some of which are no brainers, but I’m glad that they are being studied. From the press release: [...]

By: parfemi

parfemi — Thu, 22 Mar 2007 21:24:45 +0000

We are running interesting small community “perfumes niche” in South European region that demonstrates 2% growth by word of mouth or SE traffic.

We did not engage any “email marketing” or other techniques nor publish paid articles. site is “for the sake of experiment” launched purely just by sending links to people we know and use internet ~20 persons 14th of February and now it is on 360 members and growing.

Ratios you mention in article are correct and women do more participate than man.

By: Jordan McCollum

Jordan McCollum — Thu, 22 Mar 2007 21:03:51 +0000

That’s funny, because they cited the stat that 1% of users dominate larger online communities, but I thought they’d made it up, so I didn’t mention it.

RE: sports-related communities. I dunno, but they did include parenting communities, which I’ll bet were dominated by women, as the most active.

By: Andy Beal

Andy Beal — Thu, 22 Mar 2007 21:00:24 +0000

Ooh, ooh. I have a similar stat for you… http://www.useit.com/alertbox/participation_inequality.html

I dug it up for a super secret project I did for a client

BTW – I wonder if the men’s average weekly contributions would plummet, if you removed sports-related communities.