iMedia Connection has two useful articles in as many days. I like to read their articles, but I seldom feel prompted to link to them. But these might be helpful. Check them out:
- The Best Website Metrics Are…: If you don’t already know it, your website should be measurable. It should be giving you lots of beautiful data. (I love data. That’s why I love web analytics.) Even if you already have well established web analytics on your site, this article can helps you define which metrics you really need to be watching. And, while it’s very interesting, how many countries your visitors came from doesn’t make the list.
- Social Media: A Business Marketer’s Guide: If you still haven’t gotten into social media marketing, this article give a short but very helpful overview of how to evaluate a social site (including UGC sites and blogs) to see if it’s a good fit for your business marketing.
Both articles are somewhat introductory (the social media one more so), but good resources, especially if you’re just beginning to delve into that area of Internet marketing.