The Future of SEM
It seems like every tradeshow, expo and seminar has to have at least one session on the future of its industry. Generally, the predictions are . . . general. The industry will grow beyond our wildest imaginations, something completely different will come along, things we have no control over will change everything, etc.
But what if we made more concrete predictions for the future of our industry? That’s what Manoj Jasra of Web Analytics World has done. In his post, “Future of SEM: What WILL and WILL NOT Matter,” he outlines five things that will no longer matter and five things that will matter in the future.
- Search Engine Ranking: With the introduction of personalized search are the days of ranking software numbered?….It’s very possible. I have always felt that this metric is useless without traffic and conversion numbers attached to it.
I agree (in fact, I’ve been saying that for a long time).
Some of his list of things that will matter in the future plays pretty predictably as well, but it’s worth a read (especially for the unpredictable ones).
What factors do you think will matter in the future? (Feel free to share here, but be sure to comment on Manoj’s post.)