But what if we made more concrete predictions for the future of our industry? That’s what Manoj Jasra of Web Analytics World has done. In his post, “Future of SEM: What WILL and WILL NOT Matter,” he outlines five things that will no longer matter and five things that will matter in the future.
- Search Engine Ranking: With the introduction of personalized search are the days of ranking software numbered?….It’s very possible. I have always felt that this metric is useless without traffic and conversion numbers attached to it.
I agree (in fact, I’ve been saying that for a long time).
Some of his list of things that will matter in the future plays pretty predictably as well, but it’s worth a read (especially for the unpredictable ones).
What factors do you think will matter in the future? (Feel free to share here, but be sure to comment on Manoj’s post.)