Comments on: The Search for a Mobile Advertising Model http://www.marketingpilgrim.com/2007/03/the-search-for-a-mobile-advertising-model.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Londoner http://www.marketingpilgrim.com/2007/03/the-search-for-a-mobile-advertising-model.html/comment-page-1#comment-22906 Londoner Thu, 08 Mar 2007 10:39:30 +0000 http://www.marketingpilgrim.com/2007/03/the-search-for-a-mobile-advertising-model.html#comment-22906 The basic problem is that operators (Vodafone, Orange, etc), mobile manufacturers (Nokia, Ericsson etc) and the ad portals (Google, Yahoo! etc) themselves do not know for sure which model will work. If you read our SEO Weekly (http://www.accuracast.com/seo-weekly/mobile-search-conf.php) coverage on the mobile search conference, you will see one common theme with all operator's presentations... They want a big share of the mobile search advertising pie, and they dont want to let anyone else come anywhere near their customers. As for Virgin's Sugar Mama program, I've just aired my views on our blog (http://www.accuracast.com/search-daily-news/mobile/20070308/virgin-offer-free-airtime-in-exchange-for-ad-views/). To summarise, i'm not sure it's going to teach them everything they hope to learn. The basic problem is that operators (Vodafone, Orange, etc), mobile manufacturers (Nokia, Ericsson etc) and the ad portals (Google, Yahoo! etc) themselves do not know for sure which model will work.

If you read our SEO Weekly (http://www.accuracast.com/seo-weekly/mobile-search-conf.php) coverage on the mobile search conference, you will see one common theme with all operator’s presentations… They want a big share of the mobile search advertising pie, and they dont want to let anyone else come anywhere near their customers.

As for Virgin’s Sugar Mama program, I’ve just aired my views on our blog (http://www.accuracast.com/search-daily-news/mobile/20070308/virgin-of fer-free-airtime-in-exchange-for-ad-views/). To summarise, i’m not sure it’s going to teach them everything they hope to learn.

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