Posted March 24, 2007 3:57 pm by with 6 comments

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How in the world did my local paper get this out before I heard about it? I was getting so used to browsing the business pages and pointing out the articles we’ve already covered.

Well, now that I’ve been thoroughly humbled, on with the news. TV Guide is gearing up to offer a better online video search.

Wait before you rejoice. TV Guide will only cover fully licensed content—and not home movies. (I know you guys wanted to watch all of the awesome home movies of my baby’s first bites of solid food; we’ll have to rely on other video searches to cover that.) The Salt Lake Tribune reports:

The tool will not try to aggregate the thousands of user-generated videos featuring pet tricks, skits and other antics being posted on sites such as YouTube and Revver.

Instead, it will scour about 60 Web sites from major networks such as ABC and Fox and other video portals such as AOL and Google to find network and original programming produced by major media companies.

”Everybody says, ‘Who’s going to be the TV Guide of online video?’ and we say, ‘Why shouldn’t it be us?’ ” said Richard Cusick, senior vice president of digital media at Gemstar-TV Guide. ”We’re making a bet, but we think it’s a safe bet and consistent with our mission.”

Their “safe bet” should apparently come with some misgivings about the future:

TV Guide is coming late to the video-search game. The head start enjoyed by other companies, most notably Google, could be difficult to overcome, said Rob Enderle, a technology analyst.

”Today, TV Guide can be better,” Enderle said. ”But fast-forward two years from now, and you wonder if TV Guide has the resources to compete with Google long term.”

The company hopes to learn lessons from the Web that can be applied years from now when video is delivered directly to TV sets through high-speed Internet connections.

And it hopes its electronic guide, which already is used on most TV sets and cable systems, will serve to organize both traditional TV content and Web-based shows.

The company is also planning search tools for mobile devices.

The search is set to launch in September.

  • Hii,
    really nice search tool, now i don’t need to stick to youtube for videos…

    Best Regards,
    Eliena Andrews

  • Sounds very interesting.. how wide spread will this be?.. are they rolling them out state by state or is it going to be nation wide from the get go?

  • Sounds interesting. Come September and we can find out how succesful they are! In my opinion their success will depend on finding attractive contents. Youtube is so popular because of the liberty members enjoy in creating their contents.

    If TV Guide is loking only for serious things/contents –I have doubt about their popularity. I reckon– this is the age of sensation–the more sensational your products/contents are -the mre people are interested with you.

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  • (Online Video Guide) is a similar concept and has been around for close to a year. One difference is that OVGuide focuses on sites as a whole while TV guide is more video specific.

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