Posted March 27, 2007 11:09 pm by with 10 comments

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It’s been like a day since we’ve talked about Twitter, so I guess it’s time again. (Okay, it’s really been two weeks, but I just keep hearing so much about it that it’s hard to remember that I didn’t write those things!)

So, in our first brush with the IM/SMS-based “miniblogging” platform, Liana Evans had already covered how Twitter could become useful to business.

A few businesses caught the idea early on, such as’s implementation, to me, seems like the ideal way to use Twitter (or RSS feeds, for that matter) as a marketing tactic. Of course, part of this is due to the nature of’s concept: sell only one item a day, at a discount, until midnight or it sells out, whichever comes first. Thus, one update a day keeps you informed of the best deals.

For other companies with wider offerings, this might be a bit more difficult to do, but then again, if you can subscribe via RSS feed to search results pages on blogs, why not on shopping sites? Tamar Weinberg covers more of the best business uses for Twitter today in Can Twitter Serve as Highly Targeted Marketing Tool?

TechCrunch also has an article on more ideas on how to take advantage of Twitter and the latest changes to the Twitter API.

So go get Twitterpated!

  • If you were feeding a blog with just 140 characters of information about a product plus a link to buy it, most people would call it a splog.

  • “If you were feeding a blog with just 140 characters of information about a product plus a link to buy it, most people would call it a splog.”

    Except that it isn’t and the Twitter service allows for just that. A standalone blog might raise eyebrows, but Twitter serves that purpose, splog-free.

    (btw, thanks for the link but can you purty please fix the typo on my name? It looks funny. ;))

  • Jordan McCollum

    Sorry about that. You’re right, it did look silly.

  • Just wait until “TwitterAdder” gets launched by someone, that automatically creates Twitter sales channels, joins other sales channels in the same network, and feeds affiliate links to sales channels.

  • Pingback: TwitterAdder - Software Specification | Andy Beard - Niche Marketing()

  • Hey .. that sounds like a good idea *pulls coding hat on*

    Seriously, something like that could break Twitter. I suspect that short, sharp “conversations” are quite prone to breaking down under the weight of advertising messages

  • I have already seen “legitimate” marketing types who have added 1000+ friends and so far have only 100 or so reciprocated, thus it wasn’t built up slowly.
    I seriously hope they didn’t follow all those people using manual methods.

  • Thanks 🙂

  • Pingback: Nomadishere : Seeker of Truth » Blog Archive » links for 2007-03-28()

  • for me twitter is like a IRC/chat application advanced to a web2.0 plataform. Call me crazy, but it’s what i think.