Comments on: UK Internet Ad Spending Passes Newspapers

By: Hugo E. Martin

Hugo E. Martin — Fri, 30 Mar 2007 07:20:24 +0000

@Jonix
IPA reported ad spending in 2005 for

National Newspapers 1,919 mUKP
Regional Newspapers 2,994 mUKP

Total 4,913 mUKP

Internet 1,366 mUKP

The above quoted BBC Report counts plus 41,2 % for UK Internet ad spending in 2006 = makes 1,929 mUKP and there still a long way to go to catch up with newspapers.

The orginal report was only comparing UK “national printed newspapers” vs. UK online, as Andy writes in his report … but the heading still refers to ‘newspaper’.

By: Jonix

Jonix — Fri, 30 Mar 2007 06:51:57 +0000

Don’t get mad, hugo, was just a question and a helping answer.
Returning to the topic, how do you have sure that is NO?

By: Hugo E. Martin

Hugo E. Martin — Fri, 30 Mar 2007 06:09:50 +0000

@Jonix: no!
Lets go back to the reason for my comment and the real question:
Did UK Internet ad spending pass ad spending in UK newspapers? The answer is NO …

By: Jonix

Jonix — Fri, 30 Mar 2007 05:55:49 +0000

hugo, you are breaking the rules with myblolog? you just need to crop the image and that’s it.

By: Andy Beal

Andy Beal — Thu, 29 Mar 2007 20:50:55 +0000

Hugo – you said “it should be huge”, which suggests you intended for the avatar to be larger than MyBlogLog allows – which is were it is pulled from. In any event, it seems to have shrunk back to the normal size, so we’re both happy.

By: Hugo E. Martin

Hugo E. Martin — Thu, 29 Mar 2007 20:38:36 +0000

If you use a plugin, YOU should know how to use it right. You picked up my picture from MyBlogLog – I didn’t send it – so you should know how to set dimension right … and not calling my ‘avatar’ borderline spam.

By: Andy Beal

Andy Beal — Thu, 29 Mar 2007 19:56:12 +0000

Hugo – sorry dude, you avatar is is borderline spam – similar to someone trying to post their URL at the bottom of each post. If you don’t fix it, I may have to disable you from commenting.

By: Brian

Brian — Thu, 29 Mar 2007 19:50:28 +0000

my hugo, what a large avatar you have.

By: Hugo E. Martin

Hugo E. Martin — Thu, 29 Mar 2007 19:36:44 +0000

Sorry Andy … it should be huge, hugo

As a small apology:
The breakdown on UK spending (hopefully soon for 2006)
http://www.ipa.co.uk/resource_centre/totaladspend.cfm

By: Andy Beal

Andy Beal — Thu, 29 Mar 2007 18:24:40 +0000

Hugo – you broke my avatar plugin. Is it just my browser or is your avatar huge???

But good point on regional newspaper spending.

By: Hugo E. Martin

Hugo E. Martin — Thu, 29 Mar 2007 17:30:12 +0000

“Online spending” passed “National Newspaper ad spending” – there is still a lot more spending in regional and lokal newspaper alone … so your heading (around for quite a while) needs a correction and maybe US is not so bad if you compare online spending with the few national newspapers!