CBS announced it was going mobile earlier this week, and now its former “corporate sibling,” Viacom, is following suit. Shows to be available streaming from Sprint include Nickelodeon’s “Spongebob Squarepants” and Comedy Central’s “The Colbert Report.” I’m sure my sisters will be excited to watch MTV’s “The Hills” on their phones.
Other MTV, Comedy Central and VH1 content will also be available on their mobile websites as well as a new channel, GameTrailers.
Like CBS’s, their mobile video will be ad-supported, with advertisers including Pepsi and Intel. I agree with MediaPost’s Wendy Davis’s conclusion:
Itâ€™s understandable that Viacom doesnâ€™t want to get left behind by technology, but curious that the company is wheeling and dealing in the nascent mobile video market at the same time that itâ€™s warring with YouTube â€” a company that already delivers video in a format that everyone knows consumers want.
Then again, I suppose even a settlement in their $1B lawsuit might bring in more than a deal like CBS’s ad-supported YouTube channel of NCAA highlights.