Other MTV, Comedy Central and VH1 content will also be available on their mobile websites as well as a new channel, GameTrailers.
Like CBS’s, their mobile video will be ad-supported, with advertisers including Pepsi and Intel. I agree with MediaPost’s Wendy Davis’s conclusion:
Itâ€™s understandable that Viacom doesnâ€™t want to get left behind by technology, but curious that the company is wheeling and dealing in the nascent mobile video market at the same time that itâ€™s warring with YouTube â€” a company that already delivers video in a format that everyone knows consumers want.
Then again, I suppose even a settlement in their $1B lawsuit might bring in more than a deal like CBS’s ad-supported YouTube channel of NCAA highlights.