Comments on: What Do You Look for in a Blog? http://www.marketingpilgrim.com/2007/03/what-do-you-look-for-in-a-blog.html Internet Marketing News Fri, 10 Feb 2012 16:37:43 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: This Week In SEO - 3/16/07 | TheVanBlog http://www.marketingpilgrim.com/2007/03/what-do-you-look-for-in-a-blog.html/comment-page-1#comment-40635 This Week In SEO - 3/16/07 | TheVanBlog Wed, 30 Jan 2008 04:42:03 +0000 http://www.marketingpilgrim.com/2007/03/what-do-you-look-for-in-a-blog.html#comment-40635 [...] What Do You Look for in a Blog? [...] [...] What Do You Look for in a Blog? [...]

]]> By: This Week In SEO - 3/16/07 - TheVanBlog http://www.marketingpilgrim.com/2007/03/what-do-you-look-for-in-a-blog.html/comment-page-1#comment-23121 This Week In SEO - 3/16/07 - TheVanBlog Sat, 17 Mar 2007 01:37:37 +0000 http://www.marketingpilgrim.com/2007/03/what-do-you-look-for-in-a-blog.html#comment-23121 [...] What Do You Look for in a Blog? [...] [...] What Do You Look for in a Blog? [...]

]]> By: lyndonmaxewell http://www.marketingpilgrim.com/2007/03/what-do-you-look-for-in-a-blog.html/comment-page-1#comment-22987 lyndonmaxewell Tue, 13 Mar 2007 08:15:51 +0000 http://www.marketingpilgrim.com/2007/03/what-do-you-look-for-in-a-blog.html#comment-22987 What I feel is that such cooperate blogs must meet somewhere in between of being professional, yet also personnel with their audience. When this barrier is breached, they can start working on the content and interactivity with their clients. However, it is neccessary for them to consider what is the purpose of the blog in the first place. To inform customers about their products? Company updates? Problem solver? What I feel is that such cooperate blogs must meet somewhere in between of being professional, yet also personnel with their audience. When this barrier is breached, they can start working on the content and interactivity with their clients. However, it is neccessary for them to consider what is the purpose of the blog in the first place. To inform customers about their products? Company updates? Problem solver?

]]> By: John Cass http://www.marketingpilgrim.com/2007/03/what-do-you-look-for-in-a-blog.html/comment-page-1#comment-22981 John Cass Mon, 12 Mar 2007 23:44:54 +0000 http://www.marketingpilgrim.com/2007/03/what-do-you-look-for-in-a-blog.html#comment-22981 The content has to be relevant to my interests. Hopefully well written, and personal. Heather Hamilton's blog at Microsoft is a good example of a corporate blog where Heather personalizes her content. The content has to be relevant to my interests. Hopefully well written, and personal.

Heather Hamilton’s blog at Microsoft is a good example of a corporate blog where Heather personalizes her content.

]]> By: Drew Stauffer http://www.marketingpilgrim.com/2007/03/what-do-you-look-for-in-a-blog.html/comment-page-1#comment-22969 Drew Stauffer Mon, 12 Mar 2007 16:42:29 +0000 http://www.marketingpilgrim.com/2007/03/what-do-you-look-for-in-a-blog.html#comment-22969 The most important thing I look for in blogs are tips or information I can use. I like them short and informative. I don't mind a corporate blog letting me know about new products as long as it doesn't sound like a press release. Personality is key. I want to read posts by real people not the HR dept. Too stiff or rigid means I'm bored. The most important thing I look for in blogs are tips or information I can use. I like them short and informative. I don’t mind a corporate blog letting me know about new products as long as it doesn’t sound like a press release. Personality is key. I want to read posts by real people not the HR dept. Too stiff or rigid means I’m bored.

]]> By: Doug Karr http://www.marketingpilgrim.com/2007/03/what-do-you-look-for-in-a-blog.html/comment-page-1#comment-22968 Doug Karr Mon, 12 Mar 2007 15:47:27 +0000 http://www.marketingpilgrim.com/2007/03/what-do-you-look-for-in-a-blog.html#comment-22968 Andy, I'm going to be lecturing on corporate blogging this week, locally. With your permission - and with credit where credit is due, I'd like to utilize some of the references and information you've put together. I'm going to be working on a handout for the event (Thursday) - a link to your site will be on it as a resource! Doug Andy,

I’m going to be lecturing on corporate blogging this week, locally. With your permission – and with credit where credit is due, I’d like to utilize some of the references and information you’ve put together. I’m going to be working on a handout for the event (Thursday) – a link to your site will be on it as a resource!

Doug

]]> By: Brian http://www.marketingpilgrim.com/2007/03/what-do-you-look-for-in-a-blog.html/comment-page-1#comment-22966 Brian Mon, 12 Mar 2007 15:00:57 +0000 http://www.marketingpilgrim.com/2007/03/what-do-you-look-for-in-a-blog.html#comment-22966 My 2 cents... the only "corporate blogs" I've ever read were very non-corporate in style i.e. Matt Cutts and Robert Scoble and never overhyped their own products. To me the main benefits were 1. keeping up with technology changes, and by doing so 2. being as productive during the day as I can. The best corporate blogs I've seen are written by folks with the right authority, the right insight, and have a good writing style in order to create a destination on its own. They don't over-moderate the comments because they are busy people, and they don't get crazy when someone gets negative with them. I am guessing some companies don't want to pay someone with a high level of knowledge to write all day. My 2 cents… the only “corporate blogs” I’ve ever read were very non-corporate in style i.e. Matt Cutts and Robert Scoble and never overhyped their own products. To me the main benefits were 1. keeping up with technology changes, and by doing so 2. being as productive during the day as I can.

The best corporate blogs I’ve seen are written by folks with the right authority, the right insight, and have a good writing style in order to create a destination on its own. They don’t over-moderate the comments because they are busy people, and they don’t get crazy when someone gets negative with them.

I am guessing some companies don’t want to pay someone with a high level of knowledge to write all day.

]]> By: Simon Heseltine http://www.marketingpilgrim.com/2007/03/what-do-you-look-for-in-a-blog.html/comment-page-1#comment-22965 Simon Heseltine Mon, 12 Mar 2007 13:03:24 +0000 http://www.marketingpilgrim.com/2007/03/what-do-you-look-for-in-a-blog.html#comment-22965 The blogs that I tend to read regularly are those that are informative, yet at the same time are written well and with some entertainment value. I'm not going to spend my time reading lengthy articles written in legalese, but I will read an informative, well writted article with some personalization in there, after all that's really what a good blog post should be - a conversation with the reader. The blogs that I tend to read regularly are those that are informative, yet at the same time are written well and with some entertainment value. I’m not going to spend my time reading lengthy articles written in legalese, but I will read an informative, well writted article with some personalization in there, after all that’s really what a good blog post should be – a conversation with the reader.

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