Will Mobile Phone Networks Realize Their Future is Tied to Social Networks?
Worthy of further consideration is Andrew Girdwood’s suggestion that mobile phone networks should look to embrace social networks as a way to grow their user-base. One of his ideas…
I think a great way phone networks could encourage loyalty from their subscribers is to offer a mobile social networking platform that’s coupled to the network. Leave the network and you’ll also have to leave that mobile social platform behind. Many people pick their networks simply through a social selection process. My friends are on Network X and therefore it makes sense for me to be on Network X.
That’s one way to counter number portability, but I’m not sure how motivated a cell user would be to join a network that has restrictions, when so many others are freely available. That said, you could definitely tie social network to other features that are exclusive to the network – such as Verizon’s VCast.
There’s no doubt that cell phones have not reached their potential. As connections become faster, and more apps become mobile, there’s a huge opportunity ready and waiting. Sad thing is, we’ve been waiting for the explosion of mobile for many years now.