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Will Mobile Phone Networks Realize Their Future is Tied to Social Networks?



Day one of reading the many feeds submitted by our readers, and I’m already sharing a lot of cool stuff over at my link blog.

Worthy of further consideration is Andrew Girdwood’s suggestion that mobile phone networks should look to embrace social networks as a way to grow their user-base. One of his ideas…

I think a great way phone networks could encourage loyalty from their subscribers is to offer a mobile social networking platform that’s coupled to the network. Leave the network and you’ll also have to leave that mobile social platform behind. Many people pick their networks simply through a social selection process. My friends are on Network X and therefore it makes sense for me to be on Network X.

That’s one way to counter number portability, but I’m not sure how motivated a cell user would be to join a network that has restrictions, when so many others are freely available. That said, you could definitely tie social network to other features that are exclusive to the network – such as Verizon’s VCast.

There’s no doubt that cell phones have not reached their potential. As connections become faster, and more apps become mobile, there’s a huge opportunity ready and waiting. Sad thing is, we’ve been waiting for the explosion of mobile for many years now.

  • http://www.u-g-h.com Owen

    Interesting idea. However this is prone to dilution in that given a multitude of social networks there’s no guarantee that all your friends live on the same one. I’m currently running MSN Messegner, Google Talk and Skype on my desktop because I have friends who exclusively use one of these. I wouldn’t like to have to carry 3 mobile phones with me because of that reason …

  • http://www.3contractmobilephones.co.uk Andrena Markley

    It is a good idea but will it gain popularity that all depends on time and trend.
    The mobile phones with such technology are quite expensive so decrease in the handsets price will help the idea

  • http://www.dogboston.com Brian

    I don’t think we’ll see mobile explode until someone makes it easier to leave/join other networks (besides those sketchy looking websites). Just too big an investment to get the latest device if it’s only for one network. As Andrena says too – the prices are still ridiculous. Why can’t I get an older model PDA/phone for cheap?