Worthy of further consideration is Andrew Girdwood’s suggestion that mobile phone networks should look to embrace social networks as a way to grow their user-base. One of his ideas…
I think a great way phone networks could encourage loyalty from their subscribers is to offer a mobile social networking platform that’s coupled to the network. Leave the network and you’ll also have to leave that mobile social platform behind. Many people pick their networks simply through a social selection process. My friends are on Network X and therefore it makes sense for me to be on Network X.
That’s one way to counter number portability, but I’m not sure how motivated a cell user would be to join a network that has restrictions, when so many others are freely available. That said, you could definitely tie social network to other features that are exclusive to the network – such as Verizon’s VCast.
There’s no doubt that cell phones have not reached their potential. As connections become faster, and more apps become mobile, there’s a huge opportunity ready and waiting. Sad thing is, we’ve been waiting for the explosion of mobile for many years now.