“Just today ( 3-15-07 ) I spoke with a rep at Google Audio Ads and went through a very convincing WebEx presentation. All in all, it looks like Google has a growing interest by many stations in the smaller markets and as money hungry as Clear Channel is, it is only a matter of time before they or another large player comes onboard.”
I was told before the meeting today that I would be â€œvery surprisedâ€ at the cost of audio advertising program through Google, implying that the cost was a great deal more affordable that traditional radio schedules. Surprised I was! They wanted $20K to do a 4 week run.
You’re probably thinking what I’m thinking…$20k buys a lot of targeted search clicks and aren’t radio ads supposed to be cheap? That’s what Terry thought too…
“Now, I am not suggesting that the ad cost per unit is inflated as they run the spots based on a CPM reach. However, I do know that I can run a 4 week radio campaign at a real radio station in a major market at significantly less than 20K.
Now there are many variables between their offering and any radio stations offerings and I am not really comparing apples to apples as the differences that get you to the end result are significant. However, as far as cost is concerned, Googleâ€™s audio ads are not affordable for the vast majority of those who are currently giving Google money for traffic and in the end that is more likely to be the demise of this excellent opportunity.”
Anyone else spoken to Google about Audio Ads? Would you be willing to drop $20k on a beta product?