Google has been running small checkout icons next to Adwords ads above the fold and large buttons with the sidebar ads for awhile now. They are now placing the large button next to the above the fold ads. I am seeing the large icon on all searches with all browsers so I am not sure if this is a test or something that’s permanent.
I wonder if the Paypal / Yahoo partnership prompted the change. Information arms race anyone? Or maybe it’s in response to dropping CTR rates.
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5 comments on “Adwords Changes Google Checkout Buttons Above the Fold”
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Google AdWords Testing New Google Checkout Button Says:
April 25th, 2007 at 9:05 am
[...] Over at Marketing Pilgrim, Jeremy Luebke found that Google AdWords is testing a larger and more branded Google Checkout button in AdWords results which appear above the fold. [...]
Talton Says:
April 25th, 2007 at 12:46 pm
I think Google was first. http://blogs.zdnet.com/micro-markets/?p=1234
Jeremy Luebke Says:
April 25th, 2007 at 12:53 pm
@Talon,
I wasn’t saying Google copied Yahoo. Google has been running the icons forever it seems. What’s different is which icon they are running on the above the fold ads.
Web Marketing | Search Engine Optimization | Direct Marketing- thewebmarketingblog.com » Blog Archive » Google AdWords Testing New Google Checkout Button Says:
April 27th, 2007 at 4:04 am
[...] Jeremy Luebke of Marketing Pilgrim discovered that Google AdWords is testing a larger and more branded Google Checkout button in AdWords results which appear above the fold. They are now placing the large button next to the above the fold ads. [...]
TraiaN Says:
November 20th, 2008 at 7:33 pm
Hi ,
I wrote an article on how to design an usable checkout button. It can be found at The best CHECKOUT button. Please, take a look.