Adwords Changes Google Checkout Buttons Above the Fold
Tuesday, April 24th, 2007;
-- Jeremy Luebke |
Google has been running small checkout icons next to Adwords ads above the fold and large buttons with the sidebar ads for awhile now. They are now placing the large button next to the above the fold ads. I am seeing the large icon on all searches with all browsers so I am not sure if this is a test or something that’s permanent.
I wonder if the Paypal / Yahoo partnership prompted the change. Information arms race anyone? Or maybe it’s in response to dropping CTR rates.
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April 25th, 2007 at 9:05 am
[...] Over at Marketing Pilgrim, Jeremy Luebke found that Google AdWords is testing a larger and more branded Google Checkout button in AdWords results which appear above the fold. [...]
April 25th, 2007 at 12:46 pm
I think Google was first. http://blogs.zdnet.com/micro-markets/?p=1234
April 25th, 2007 at 12:53 pm
@Talon,
I wasn’t saying Google copied Yahoo. Google has been running the icons forever it seems. What’s different is which icon they are running on the above the fold ads.
April 27th, 2007 at 4:04 am
[...] Jeremy Luebke of Marketing Pilgrim discovered that Google AdWords is testing a larger and more branded Google Checkout button in AdWords results which appear above the fold. They are now placing the large button next to the above the fold ads. [...]