John Battelle is reporting AOL is finally launching a white label version of Google AdWords which will allow AOL advertisers to target only AOL members.
From the pending press release:
AOLÂ® Search Marketplace uses a white-label version of Google AdWordsÂ®, providing advertisers the ability to buy search advertising that solely targets the AOL Search audience on the AOLÂ® Client applications and AOL.comÂ®. This service uses the same best-of-breed functionality, features and reporting that advertisers have come to expect from Google AdWords. Until now, advertisers did not have the ability to segment and optimize traffic coming from AOL.
Long-time Marketing Pilgrim readers knew this was coming, ever since AOL and Google partnered back in December of 2005. Back then we reported the deal included…
Creating an AOL Marketplace through white labeling of Googleâ€™s advertising technology – enabling AOL to sell search advertising directly to advertisers on AOL-owned properties
See? Stick with us, we’ll make you look smart.