Posted April 6, 2007 10:05 pm by with 2 comments

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John Battelle is reporting AOL is finally launching a white label version of Google AdWords which will allow AOL advertisers to target only AOL members.

From the pending press release:

AOL® Search Marketplace uses a white-label version of Google AdWords®, providing advertisers the ability to buy search advertising that solely targets the AOL Search audience on the AOL® Client applications and®. This service uses the same best-of-breed functionality, features and reporting that advertisers have come to expect from Google AdWords. Until now, advertisers did not have the ability to segment and optimize traffic coming from AOL.

Long-time Marketing Pilgrim readers knew this was coming, ever since AOL and Google partnered back in December of 2005. Back then we reported the deal included

Creating an AOL Marketplace through white labeling of Google’s advertising technology – enabling AOL to sell search advertising directly to advertisers on AOL-owned properties

See? Stick with us, we’ll make you look smart. 😉