Marketing Pilgrim

It appears Apple is listening to the blogosphere’s chatter that there’s really not many video podcasts that take advantage of the 720p capabilities of Apple TV. In response, Apple has emailed many video creators and suggest the following advice:

• Encode at 640×480 or 640×360. This will look much better than 320×240 on HDTV, and will still port to the iPod. While 720p looks great, they say, it won’t work on an iPod.
• Don’t make two formats for different resolutions – it dilutes the popularity of the podcast and reduces exposure in charts.
• Don’t add letterboxing to make videos to a 4:3 aspect ratio. Leave them at 16:9.

They also point video makers to an iTunes podcast specs page.

TechCrunch has a copy of the email.