Comments on: Big SEO Projects – A Strategy To Get Them http://www.marketingpilgrim.com/2007/04/big-seo-projects-a-strategy-to-get-them.html Internet Marketing News Fri, 10 Feb 2012 16:14:39 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mark Aaron Murnahan http://www.marketingpilgrim.com/2007/04/big-seo-projects-a-strategy-to-get-them.html/comment-page-1#comment-66639 Mark Aaron Murnahan Fri, 23 Jan 2009 23:44:42 +0000 http://www.marketingpilgrim.com/2007/04/big-seo-projects-a-strategy-to-get-them.html#comment-66639 An additional challenge to this is to maintain the direction of the discussions. I often find that clients will invite people of many disciplines to participate in SEO decisions. They will often have questions of both strategy and tactics. Without strategy, the tactics mean little, but if the last SEO wowed them with attractive words they did not understand, you must be prepared to defend that. When you have a CEO, marketing VP, CTO, and a few others in the same room, you will often find that their objectives have conflicts. Also, it is not unlikely that somebody will lose interest along the way. Controling the dynamics can be a challenge. I agree that the best way to create the common bond is speaking to their needs with a strategy first and foremost. <em>Mark Aaron Murnahan's last blog post..<a href='http://www.awebguy.com/2009/01/ethicon-sutures-endo-surgical-sutures/' rel="nofollow">Ethicon Sutures: Endo Surgical Sutures</a></em> An additional challenge to this is to maintain the direction of the discussions. I often find that clients will invite people of many disciplines to participate in SEO decisions. They will often have questions of both strategy and tactics. Without strategy, the tactics mean little, but if the last SEO wowed them with attractive words they did not understand, you must be prepared to defend that.

When you have a CEO, marketing VP, CTO, and a few others in the same room, you will often find that their objectives have conflicts. Also, it is not unlikely that somebody will lose interest along the way. Controling the dynamics can be a challenge. I agree that the best way to create the common bond is speaking to their needs with a strategy first and foremost.

Mark Aaron Murnahan’s last blog post..Ethicon Sutures: Endo Surgical Sutures

]]> By: spiderwick http://www.marketingpilgrim.com/2007/04/big-seo-projects-a-strategy-to-get-them.html/comment-page-1#comment-62018 spiderwick Fri, 05 Dec 2008 15:23:35 +0000 http://www.marketingpilgrim.com/2007/04/big-seo-projects-a-strategy-to-get-them.html#comment-62018 Very useful article Very useful article

]]> By: Ajit Chauhan http://www.marketingpilgrim.com/2007/04/big-seo-projects-a-strategy-to-get-them.html/comment-page-1#comment-52768 Ajit Chauhan Tue, 22 Jul 2008 12:05:02 +0000 http://www.marketingpilgrim.com/2007/04/big-seo-projects-a-strategy-to-get-them.html#comment-52768 A Strategy To Get Them Very good articles and we have to manage it very confidently and try to implement good strategy and focus on delev. on time with good quality. http://www.linkedin.com/in/ajitchauhan A Strategy To Get Them

Very good articles and we have to manage it very confidently and try to implement good strategy and focus on delev. on time with good quality.

http://www.linkedin.com/in/ajitchauhan

]]> By: Stumbles for April 10, 2007 http://www.marketingpilgrim.com/2007/04/big-seo-projects-a-strategy-to-get-them.html/comment-page-1#comment-50085 Stumbles for April 10, 2007 Sun, 15 Jun 2008 10:49:59 +0000 http://www.marketingpilgrim.com/2007/04/big-seo-projects-a-strategy-to-get-them.html#comment-50085 [...] Big SEO Projects & A Strategy To Get Them | Marketing Pilgrim Describes the differences between SEO strategies and tactics with eye towards learning how to speak the language of upper management. Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. [...] [...] Big SEO Projects & A Strategy To Get Them | Marketing Pilgrim Describes the differences between SEO strategies and tactics with eye towards learning how to speak the language of upper management. Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

]]> By: Internet Marketing Strategy » Blog Archive » Flickr: Photos tagged with marketing strategy (Marketing strategy) http://www.marketingpilgrim.com/2007/04/big-seo-projects-a-strategy-to-get-them.html/comment-page-1#comment-31218 Internet Marketing Strategy » Blog Archive » Flickr: Photos tagged with marketing strategy (Marketing strategy) Tue, 28 Aug 2007 09:27:04 +0000 http://www.marketingpilgrim.com/2007/04/big-seo-projects-a-strategy-to-get-them.html#comment-31218 [...] Big SEO Projects A Strategy To Get Them By Marios Alexandrou. Ask 10 search engine optimizers if they know the difference … Within your overall marketing strategy, you have tactics such as SEO. … [...] [...] Big SEO Projects A Strategy To Get Them By Marios Alexandrou. Ask 10 search engine optimizers if they know the difference … Within your overall marketing strategy, you have tactics such as SEO. … [...]

]]> By: Final Five for $10,000 SEM Scholarship | The Internet Marketing RSS Aggregator http://www.marketingpilgrim.com/2007/04/big-seo-projects-a-strategy-to-get-them.html/comment-page-1#comment-27321 Final Five for $10,000 SEM Scholarship | The Internet Marketing RSS Aggregator Tue, 05 Jun 2007 19:42:24 +0000 http://www.marketingpilgrim.com/2007/04/big-seo-projects-a-strategy-to-get-them.html#comment-27321 [...] Big SEO Projects – A Strategy To Get Them - Marios Alexandrou [...] [...] Big SEO Projects – A Strategy To Get Them – Marios Alexandrou [...]

]]> By: » Final Five for $10,000 SEM Scholarship http://www.marketingpilgrim.com/2007/04/big-seo-projects-a-strategy-to-get-them.html/comment-page-1#comment-26608 » Final Five for $10,000 SEM Scholarship Wed, 23 May 2007 14:05:06 +0000 http://www.marketingpilgrim.com/2007/04/big-seo-projects-a-strategy-to-get-them.html#comment-26608 [...] Big SEO Projects – A Strategy To Get Them - Marios Alexandrou [...] [...] Big SEO Projects – A Strategy To Get Them – Marios Alexandrou [...]

]]> By: Marios Alexandrou http://www.marketingpilgrim.com/2007/04/big-seo-projects-a-strategy-to-get-them.html/comment-page-1#comment-26286 Marios Alexandrou Thu, 17 May 2007 15:57:56 +0000 http://www.marketingpilgrim.com/2007/04/big-seo-projects-a-strategy-to-get-them.html#comment-26286 Barry, I think where the discrepancy lies is that your scope is. Within your overall marketing strategy, you have tactics such as SEO. However, within SEO you have a strategy. So what looks like a tactic when looking at the broader picture is actually a strategy when you narrow your focus. Or did I completely miss your point? Barry,

I think where the discrepancy lies is that your scope is. Within your overall marketing strategy, you have tactics such as SEO. However, within SEO you have a strategy. So what looks like a tactic when looking at the broader picture is actually a strategy when you narrow your focus.

Or did I completely miss your point?

]]> By: Barry Nagassar http://www.marketingpilgrim.com/2007/04/big-seo-projects-a-strategy-to-get-them.html/comment-page-1#comment-26283 Barry Nagassar Thu, 17 May 2007 15:33:55 +0000 http://www.marketingpilgrim.com/2007/04/big-seo-projects-a-strategy-to-get-them.html#comment-26283 I still don't think you've hit on the 'real' definition of strategy. Strategies capitalize on distinct capabilities. "Your SEO Strategy v1: Increase the perception of quality of Product A so that more people will buy from Company A." That's a tactic! A Product A that is actually of better quality because you did X and Y to differentiate it is part of your strategy. :D I still don’t think you’ve hit on the ‘real’ definition of strategy. Strategies capitalize on distinct capabilities.

“Your SEO Strategy v1: Increase the perception of quality of Product A so that more people will buy from Company A.”

That’s a tactic! A Product A that is actually of better quality because you did X and Y to differentiate it is part of your strategy. :D

]]> By: Marketing Pilgrim Announces SEM Finalists - TheVanBlog http://www.marketingpilgrim.com/2007/04/big-seo-projects-a-strategy-to-get-them.html/comment-page-1#comment-26217 Marketing Pilgrim Announces SEM Finalists - TheVanBlog Wed, 16 May 2007 20:31:26 +0000 http://www.marketingpilgrim.com/2007/04/big-seo-projects-a-strategy-to-get-them.html#comment-26217 [...] Big SEO Projects – A Strategy To Get Them [...] [...] Big SEO Projects – A Strategy To Get Them [...]

]]> By: Final Five for $10,000 SEM Scholarship » Online Marketing Blog http://www.marketingpilgrim.com/2007/04/big-seo-projects-a-strategy-to-get-them.html/comment-page-1#comment-26187 Final Five for $10,000 SEM Scholarship » Online Marketing Blog Wed, 16 May 2007 14:34:52 +0000 http://www.marketingpilgrim.com/2007/04/big-seo-projects-a-strategy-to-get-them.html#comment-26187 [...] Big SEO Projects – A Strategy To Get Them - Marios Alexandrou [...] [...] Big SEO Projects – A Strategy To Get Them – Marios Alexandrou [...]

]]> By: Marios Alexandrou http://www.marketingpilgrim.com/2007/04/big-seo-projects-a-strategy-to-get-them.html/comment-page-1#comment-24428 Marios Alexandrou Wed, 11 Apr 2007 22:01:21 +0000 http://www.marketingpilgrim.com/2007/04/big-seo-projects-a-strategy-to-get-them.html#comment-24428 Sherwin, You make a valid point. I think I could rattle on about this stuff quite a bit more, but the contest had a word limit which I got pretty close to already. Still, adding a bit about objectives could make for a good updated article once this contest is over. Sherwin,

You make a valid point. I think I could rattle on about this stuff quite a bit more, but the contest had a word limit which I got pretty close to already. Still, adding a bit about objectives could make for a good updated article once this contest is over.

]]> By: zakaria http://www.marketingpilgrim.com/2007/04/big-seo-projects-a-strategy-to-get-them.html/comment-page-1#comment-24418 zakaria Wed, 11 Apr 2007 19:26:09 +0000 http://www.marketingpilgrim.com/2007/04/big-seo-projects-a-strategy-to-get-them.html#comment-24418 a serious article.i think to have a well page ranking depend from an complicated algorithm and not necesserly convince the unknowen surfer with no garantee to turn into client ,i think that there s many successful strategy to follow like building an UPS,MLM ,B2B ,mailing news letter ........ . so there is many strategy to populate the website/business ,and not only once resumed in one question :-: How to get visibility & trafic ? ...try somme niche market is more benefict than an exchange banner programme you know in the world there s more than 1500 search engein so the SEO project should be not focused to atract only the most player in the filed like google & yahoo ,altavista ,abacho with a considerable percentage to fail Vs PPC advertiser I mean the affiliation programme is more benefict ,you get more link back which is concederated in the SE algorithm and in the account balance too . TO your success a serious article.i think to have a well page ranking depend from an complicated algorithm and not necesserly convince the unknowen surfer with no garantee to turn into client ,i think that there s many successful strategy to follow like building an UPS,MLM ,B2B ,mailing news letter …….. .
so there is many strategy to populate the website/business ,and not only once resumed in one question :-: How to get visibility & trafic ? …try somme niche market is more benefict than an exchange banner programme
you know in the world there s more than 1500 search engein so the SEO project should be not focused to atract only the most player in the filed like google & yahoo ,altavista ,abacho with a considerable percentage to fail Vs PPC advertiser

I mean the affiliation programme is more benefict ,you get more link back which is concederated in the SE algorithm and in the account balance too .

TO your success

]]> By: Sherwin http://www.marketingpilgrim.com/2007/04/big-seo-projects-a-strategy-to-get-them.html/comment-page-1#comment-24397 Sherwin Wed, 11 Apr 2007 14:42:16 +0000 http://www.marketingpilgrim.com/2007/04/big-seo-projects-a-strategy-to-get-them.html#comment-24397 A good article Marios. I think you should have mentioned one other item here though: Objectives. Continuing with the client's vision as the example, when you implement your strategy, you would know if it works if you had an objective to get say 20% of market share by the end of period 1, and so on. So working with the strategy, you'd have objectives, and then tactics of reaching those objectives. A good article Marios. I think you should have mentioned one other item here though: Objectives. Continuing with the client’s vision as the example, when you implement your strategy, you would know if it works if you had an objective to get say 20% of market share by the end of period 1, and so on. So working with the strategy, you’d have objectives, and then tactics of reaching those objectives.

]]> By: Marios Alexandrou http://www.marketingpilgrim.com/2007/04/big-seo-projects-a-strategy-to-get-them.html/comment-page-1#comment-24348 Marios Alexandrou Tue, 10 Apr 2007 16:13:08 +0000 http://www.marketingpilgrim.com/2007/04/big-seo-projects-a-strategy-to-get-them.html#comment-24348 Ron, You are correct about the need to speak in the language of business managers. That is part of my message i.e. when you speak about strategy you come closer to speaking the "right" language. SEO tactics are what confuse people that are just starting to wrap their heads around SEO. Ron,

You are correct about the need to speak in the language of business managers. That is part of my message i.e. when you speak about strategy you come closer to speaking the “right” language. SEO tactics are what confuse people that are just starting to wrap their heads around SEO.

]]> By: Ron E. http://www.marketingpilgrim.com/2007/04/big-seo-projects-a-strategy-to-get-them.html/comment-page-1#comment-24341 Ron E. Tue, 10 Apr 2007 15:37:59 +0000 http://www.marketingpilgrim.com/2007/04/big-seo-projects-a-strategy-to-get-them.html#comment-24341 A very interesting article! Something I'd like to add to it: In this time where SEO is something rather new for many business managers (especially old-fashioned ones), for the strategy presented to them, one must consider the language and words used to get to them. It must be clear enough for them (who might not be very internet savvy) to understand perfectly what they're getting into, and what they'll get out of it. Greetings, Ron E. http://brandcurve.com A very interesting article! Something I’d like to add to it: In this time where SEO is something rather new for many business managers (especially old-fashioned ones), for the strategy presented to them, one must consider the language and words used to get to them. It must be clear enough for them (who might not be very internet savvy) to understand perfectly what they’re getting into, and what they’ll get out of it.

Greetings,
Ron E.
http://brandcurve.com

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