Posted April 5, 2007 5:47 pm by with 12 comments

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Despite rumors to the contrary, Technorati is not looking to sell, but looking deeper into their sphere. Technorati President, David Sifry, delivers the “State of the Live Webaddress post today, expanding the scope of Technorati’s quarterly State of the Blogosphere.

I had just noticed that the quotation in the upper right corner of Technorati’s SERPs had changed from “55 million blogs and some of them have to be good” to “71 million blogs…”

I was getting ready to type up a nice recap of the post when I got to the end of the article, and David had already summed it all up for me. Sigh. Here’s David’s summary of the findings:

  • 70 million weblogs
  • About 120,000 new weblogs each day, or…
  • 1.4 new blogs every second
  • 3000-7000 new splogs (fake, or spam blogs) created every day
  • Peak of 11,000 splogs per day last December
  • 1.5 million posts per day, or…
  • 17 posts per second
  • Growing from 35 to 75 million blogs took 320 days
  • 22 blogs among . . . the top 100 sources linked to in Q4 2006 – up from 12 in the prior quarter
  • Japanese the #1 blogging language at 37%
  • English second at 33%
  • Chinese third at 8%
  • Italian fourth at 3%
  • Farsi a newcomer in the top 10 at 1%
  • English the most even in postings around-the-clock
  • Tracking 230 million posts with tags or categories
  • 35% of all February 2007 posts used tags
  • 2.5 million blogs posted at least one tagged post in February

Let’s play with these numbers a moment, eh? 120,000 new blogs a day sounds impressive. Clearly, however, they’re not counting the “blogs” of the 230,000 new MySpace registrations per day (that number’s from Aug 2006, so it may very well be higher now).

Of those 120,000, only 3000-7000 of them are splogs? How are we defining splogs?

And finally, if there are 1.5 million posts per day, and 70 million blogs total, what does that say about abandonment? We know that popular blogs can post multiple times per day, anywhere from 5 to 20—and other active blogs may post only once every few days or once a week. If we took a stab in the dark and said that the average was once every three days (skewed to the right by the high number of “less active” blogs), that would mean that only 4.5 million of the 70 million blogs out there are “active,” or 6%. Seems a bit low, wouldn’t you say?

  • I’m surprised to see the number of blogs is that much higher than the number of splogs. I wonder how many of those blogs will still be active after a year.

  • Just imagine if the 5000 new splogs post 200 pages before they are caught. That would be approximately 66% of the total content.
    I agree that one of these days someone will define exactly what Technorati think is a splog compared to legitimate aggregated niche content.

  • Dean

    There was one glaring omission in the statistics… the average blog gets one visitor per day, coincidentally from the blog owner checking to see if his last post went up 😛

    Oh there I go being cynical again 😛

  • I really cant believe how much the Japanese and English markets dominate.

  • WoW.. those numbers are huge.. i didn’t realize how fast things move.. i mean you see blogs popping up all the time.. but at that rate?.. sheesh

  • Interesting post. I would have thought the spam blogs number would be much higher.

  • blogMeTender

    Is it too trite to say there’s a difference between quantity and quality?

  • I wonder if the larger Blog hosts will start doing a clean-up of inactive Blogs at some point? That would surely push the numbers around a little.

    I also find the statistics hard to swallow. If English and Japanese are that high, yet German doesn’t get a mention?

    I read plenty of German Blogs…

  • Jordan McCollum

    German is #9, at 1% of the blogosphere, just edging out Farsi.

    I read a few Spanish blogs; I was surprised to see Spanish at #4 after Italian. Then again, I’m sure my perception is skewed.

  • What are all those Italians Blogging about huh?

    I wonder if some of the language groups are avoiding Technorati somehow?

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  • I am confused to accept the data as i think English is the widely used blogging Language instead of japanese.