Posted April 12, 2007 3:07 pm by with 1 comment

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It seems that some internet marketers have been with us for eons – sharing their wisdom and helping others to improve their marketing practices. They have staying power – and name recognition – because of their ability to explain complex strategies and their commitment in keeping up to date with the latest trends.

One such “legend” is Catherine “Cat” Seda, and she’s back with a brand new book “How to Win Sales & Influence Spiders (aff).” Cat was kind enough to send me a copy of the book, and I’ve been spending some time reading it.

I must admit, knowing Cat, and seeing the title, I expected the book to focus fully on search engine marketing, but it was a refreshing surprise to discover that Cat actually covers just about every aspect of internet marketing there is!

You name it, it’s in there! SEO, article writing, blogging, social media, PR, email, affiliate marketing, PPC, contextual ads and even comparison shopping. She’s managed to cram ten hot topics into one book – yes, you get ten books for the price of one!

While the book is not for everyone – even Cat admits that she doesn’t delve deeply into each topic – for those businesses looking for a solid foundation of the different internet marketing channels, how to leverage them, where to focus and what to avoid; “How to Win Sales & Influence Spiders” is the perfect book!

Throw in some great case-studies and advice from Chris Sherman, Bryan Eisenberg and Amanda Watlington (among others), and it’s truly the only general internet marketing book you need.

While I’m not making any money from reviewing this book, it’s certainly deserving of a link so you can pick up a copy.

  • Thank you, Andy. Whew–glad it got your approval.

    You’re right; my book isn’t an advanced SEO guide for techies. It’s a “Best Practices” book (with a heavy SEO and PR focus) for entrepreneurs and corporate marketers who have no or some Internet marketing experience.

    Thanks again!