Marketing Pilgrim's "Display Advertising" Channel

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Canada Wakes-up to Online Advertising?



Mark Evans is reporting that Canadian advertisers have had the light bulb go on with regards to online advertising. That’s his speculation for why online advertising saw tremendous growth in 2006.

…the market surged last year by 80% to a record $1.01-billion – driven by a 120% spike in classifieds to $272-million, a 79% rise in search to $353-million and a 58% jump in display to $364-million.

Any Canadian readers want to chime in with reasons why the online ad space is rocking all of a sudden?