Mark Evans is reporting that Canadian advertisers have had the light bulb go on with regards to online advertising. That’s his speculation for why online advertising saw tremendous growth in 2006.
…the market surged last year by 80% to a record $1.01-billion – driven by a 120% spike in classifieds to $272-million, a 79% rise in search to $353-million and a 58% jump in display to $364-million.
Any Canadian readers want to chime in with reasons why the online ad space is rocking all of a sudden?
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2 comments on “Canada Wakes-up to Online Advertising?”
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BigSlick Says:
April 30th, 2007 at 10:42 am
The Interactive Advertising Bureau of Canada is predicting another 32% increase this year.
Dave Forde Says:
May 25th, 2007 at 12:06 am
Canada has a higher broadband penetration which has helped advertisers justify the increase in their advertising buy.