Comments on: Consumer Generated Content Offers Better ROI for Marketers http://www.marketingpilgrim.com/2007/04/consumer-generated-content-offers-better-roi-for-marketers.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Why Paid Posts & Reviews are a Good Deal for Advertisers & (Most) Bloggers | Bloggerista.net http://www.marketingpilgrim.com/2007/04/consumer-generated-content-offers-better-roi-for-marketers.html/comment-page-1#comment-30716 Why Paid Posts & Reviews are a Good Deal for Advertisers & (Most) Bloggers | Bloggerista.net Thu, 16 Aug 2007 19:08:59 +0000 http://www.marketingpilgrim.com/2007/04/consumer-generated-content-offers-better-roi-for-marketers.html#comment-30716 [...] consider subscribing to the RSS feed. Andy Beal posted an article last week where he reported that consumer generated content offers better ROI for marketers. He cites a study that compared cost per conversion between websites with user-generated content - [...] [...] consider subscribing to the RSS feed. Andy Beal posted an article last week where he reported that consumer generated content offers better ROI for marketers. He cites a study that compared cost per conversion between websites with user-generated content – [...]

]]> By: Crowdsource your Book Marketing « Future Perfect Publishing http://www.marketingpilgrim.com/2007/04/consumer-generated-content-offers-better-roi-for-marketers.html/comment-page-1#comment-30494 Crowdsource your Book Marketing « Future Perfect Publishing Tue, 14 Aug 2007 18:06:51 +0000 http://www.marketingpilgrim.com/2007/04/consumer-generated-content-offers-better-roi-for-marketers.html#comment-30494 [...] is still sparse, some studies are showing that it has a higher ROI than traditional advertising.  Marketing Pilgrim reported a study by BlueLithium which showed significantly better returns.  While the actual number of conversions using consumer [...] [...] is still sparse, some studies are showing that it has a higher ROI than traditional advertising.  Marketing Pilgrim reported a study by BlueLithium which showed significantly better returns.  While the actual number of conversions using consumer [...]

]]> By: BSN http://www.marketingpilgrim.com/2007/04/consumer-generated-content-offers-better-roi-for-marketers.html/comment-page-1#comment-25610 BSN Sun, 06 May 2007 00:39:33 +0000 http://www.marketingpilgrim.com/2007/04/consumer-generated-content-offers-better-roi-for-marketers.html#comment-25610 I appreciate the info. It made me think about why this would be so, and got me to write a post exploring how this could be the case and what the potential is for UGC as applied to paid posts. I appreciate the info. It made me think about why this would be so, and got me to write a post exploring how this could be the case and what the potential is for UGC as applied to paid posts.

]]> By: Jeremy Luebke http://www.marketingpilgrim.com/2007/04/consumer-generated-content-offers-better-roi-for-marketers.html/comment-page-1#comment-25128 Jeremy Luebke Wed, 25 Apr 2007 18:43:22 +0000 http://www.marketingpilgrim.com/2007/04/consumer-generated-content-offers-better-roi-for-marketers.html#comment-25128 I can back up the findings of this study. It's hard to scale non-UGC effectively and profitably if you plan on keeping the content top notch. UGC on the toher hand doesn't have to be expert driven and can drive huge amounts of traffic with little investment. I can take a UGC driven site and spend $2k a month on advertising and have the site quadrupal in size every month or I can take a non-UGC site and spend the same $2K on the content and not have any money left over for advertising. I can back up the findings of this study. It’s hard to scale non-UGC effectively and profitably if you plan on keeping the content top notch. UGC on the toher hand doesn’t have to be expert driven and can drive huge amounts of traffic with little investment.

I can take a UGC driven site and spend $2k a month on advertising and have the site quadrupal in size every month or I can take a non-UGC site and spend the same $2K on the content and not have any money left over for advertising.

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