Contextual Ads Coming to Naked Videos

Friday, April 13th, 2007;
-- Andy Beal |

Robert Scoble has a video interview with Drew Lanham, Senior Vice President for Nexidia, a company that can match contextual ads, such as AdWords, with keywords from audio files of podcasts or videos.

How’d they do it? They match the phonetics of the audio to a database and display ads that match the phonetics.

Watch the video to see how it works.

I’m guessing this matches up perfectly with Google’s recently expressed thoughts on acquisition targets. ;-)

2 Responses to “Contextual Ads Coming to Naked Videos”

  1. Jason Schramm Says:

    Sounds like a great idea, though you teased me with the “naked videos” title.

  2. Andy Beal Says:

    Jason - I knew it would get me at least one curious reader. ;-)

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