Contextual Ads Coming to Naked Videos
Friday, April 13th, 2007;
-- Andy Beal |
Robert Scoble has a video interview with Drew Lanham, Senior Vice President for Nexidia, a company that can match contextual ads, such as AdWords, with keywords from audio files of podcasts or videos.
How’d they do it? They match the phonetics of the audio to a database and display ads that match the phonetics.
Watch the video to see how it works.
I’m guessing this matches up perfectly with Google’s recently expressed thoughts on acquisition targets. 
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April 13th, 2007 at 1:59 pm
Sounds like a great idea, though you teased me with the “naked videos” title.
April 13th, 2007 at 3:21 pm
Jason - I knew it would get me at least one curious reader.