Marketing Pilgrim's "Video" Channel

Marketing Pilgrim's Video Channel is sponsored by Trackur.

Contextual Ads Coming to Naked Videos



Robert Scoble has a video interview with Drew Lanham, Senior Vice President for Nexidia, a company that can match contextual ads, such as AdWords, with keywords from audio files of podcasts or videos.

How’d they do it? They match the phonetics of the audio to a database and display ads that match the phonetics.

Watch the video to see how it works.

I’m guessing this matches up perfectly with Google’s recently expressed thoughts on acquisition targets. ;-)

  • http://www.jasonblogs.com/ Jason Schramm

    Sounds like a great idea, though you teased me with the “naked videos” title.

  • http://www.marketingpilgrim.com Andy Beal

    Jason – I knew it would get me at least one curious reader. ;-)