By on April 13, 2007

Contextual Ads Coming to Naked Videos

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Robert Scoble has a video interview with Drew Lanham, Senior Vice President for Nexidia, a company that can match contextual ads, such as AdWords, with keywords from audio files of podcasts or videos.

How’d they do it? They match the phonetics of the audio to a database and display ads that match the phonetics.

Watch the video to see how it works.

I’m guessing this matches up perfectly with Google’s recently expressed thoughts on acquisition targets. ;-)


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2 comments on “Contextual Ads Coming to Naked Videos”

  1. Jason Schramm Says:

    April 13th, 2007 at 1:59 pm

    Sounds like a great idea, though you teased me with the “naked videos” title.

  2. Andy Beal Says:

    April 13th, 2007 at 3:21 pm

    Jason – I knew it would get me at least one curious reader. ;-)