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Five Years of Double-Digit Growth Lie Ahead for Online Advertising



Over at Axcess News, Dave Porter takes an in-depth look at recent studies on the growth of internet advertising, and points out the opportunities and the potential stumbling-blocks.

Among the data, you’ll find these encouraging stats…

  • The IAB said in 2006, $16.8 billion was spent on online advertising.
  • Online ad spending in the U.S. rose 34% compared to last year!
  • Q4 of 2006 saw the fastest ever growth in online ad spending.
  • Expect U.S. online ad spending to grow at double-digit rates, for at least the next five years!
  • Local online ad spending will reach $5 billion by 2012.
  • Online media consumption by users averaged 20%, yet online ad spend still sits at 5%.

Porter cites growing confidence in online advertising and the increased adoption of broadband as catalysts for growth, with the issue of “Net Neutrality” being the biggest potential party-pooper.