Tuesday, April 10th, 2007 by Andy Beal
Five Years of Double-Digit Growth Lie Ahead for Online Advertising
Over at Axcess News, Dave Porter takes an in-depth look at recent studies on the growth of internet advertising, and points out the opportunities and the potential stumbling-blocks.
Among the data, you’ll find these encouraging stats…
- The IAB said in 2006, $16.8 billion was spent on online advertising.
- Online ad spending in the U.S. rose 34% compared to last year!
- Q4 of 2006 saw the fastest ever growth in online ad spending.
- Expect U.S. online ad spending to grow at double-digit rates, for at least the next five years!
- Local online ad spending will reach $5 billion by 2012.
- Online media consumption by users averaged 20%, yet online ad spend still sits at 5%.
Porter cites growing confidence in online advertising and the increased adoption of broadband as catalysts for growth, with the issue of “Net Neutrality” being the biggest potential party-pooper.
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1 comment on “Five Years of Double-Digit Growth Lie Ahead for Online Advertising”
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PPC Hero: Heroic Feats of Pay Per Click Management : PPC Roundup - 4/10/2007 Says:
April 11th, 2007 at 4:07 pm
[...] In a refreshing report from Axcess News, this study shows the growing confidence in online advertising and the growth that it represents. Seeing that U.S. online ad spending should grow for at least the next five years assures me that we’ll all be employed for a little while longer! [...]