http://www.marketingpilgrim.com/2007/04/google-acquires-doubleclick-for-31-billion.html Internet Marketing News Fri, 10 Feb 2012 15:38:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.marketingpilgrim.com/2007/04/google-acquires-doubleclick-for-31-billion.html/comment-page-1#comment-38267 A Nova Cruzada dos Buscadores « Sites de Busca, Web & Inovação « MigLog Fri, 14 Dec 2007 01:23:11 +0000 http://www.marketingpilgrim.com/2007/04/google-acquires-doubleclick-for-31-billion.html#comment-38267 [...] do portal focado em finanças, decidiu migrar da plataforma DoubleClick (ainda em trâmites para a fusão com o Google) para o adCenter, produto da Microsoft equivalente ao [...] [...] do portal focado em finanças, decidiu migrar da plataforma DoubleClick (ainda em trâmites para a fusão com o Google) para o adCenter, produto da Microsoft equivalente ao [...]

]]> http://www.marketingpilgrim.com/2007/04/google-acquires-doubleclick-for-31-billion.html/comment-page-1#comment-36827 O Plano “10, 20, 30, 40″ da Microsoft « Sites de Busca, Web & Inovação « MigLog Sat, 17 Nov 2007 03:54:33 +0000 http://www.marketingpilgrim.com/2007/04/google-acquires-doubleclick-for-31-billion.html#comment-36827 [...] adquirindo a aQuantive este ano, um dos principais players da publicidade online. Por outro lado, o Google adquiriu a DoubleClick não satisfeito apenas com o seu AdWords, o Yahoo! comprou a Right Media e o WPP Group absorveu a [...] [...] adquirindo a aQuantive este ano, um dos principais players da publicidade online. Por outro lado, o Google adquiriu a DoubleClick não satisfeito apenas com o seu AdWords, o Yahoo! comprou a Right Media e o WPP Group absorveu a [...]

]]> http://www.marketingpilgrim.com/2007/04/google-acquires-doubleclick-for-31-billion.html/comment-page-1#comment-26315 Nomadishere : Seeker of Truth » Blog Archive » links for 2007-05-17 Thu, 17 May 2007 23:27:56 +0000 http://www.marketingpilgrim.com/2007/04/google-acquires-doubleclick-for-31-billion.html#comment-26315 [...] Google Acquires DoubleClick for $3.1 Billion | Marketing Pilgrim After much speculation, Google has indeed acquired advertising network DoubleClick for $3.1 billion. (tags: double.click google accuisitions advertising marketing digital.advertising) [...] [...] Google Acquires DoubleClick for $3.1 Billion | Marketing Pilgrim After much speculation, Google has indeed acquired advertising network DoubleClick for $3.1 billion. (tags: double.click google accuisitions advertising marketing digital.advertising) [...]

]]> http://www.marketingpilgrim.com/2007/04/google-acquires-doubleclick-for-31-billion.html/comment-page-1#comment-25556 BEN GEÇERKEN… [A Blog by Ä°brahim DEMÄ°R ] SEN DE MÄ° GOOGLE ? « Fri, 04 May 2007 08:48:12 +0000 http://www.marketingpilgrim.com/2007/04/google-acquires-doubleclick-for-31-billion.html#comment-25556 [...] Ä°ÅŸte Google ‘ın bu kadar çok güçlenmesi ileride zihniyet deÄŸiÅŸtirmesine neden olur mu diye düşünmeden edemiyorum. AdSense programı ile internet üzerinden ciddi bir gelir elde eden ve internet reklamcılığı pazarına hakim olan Google , geçen ay DoubleClick ‘i 3.1 Milyar dolar gibi ederinin çok çok üstünde bir paraya aldı. (Åžirket cirosu 400 Milyon dolardan daha az). Konuyla ilgili bir yazıyı buradan okuyabilirsiniz. Bu durum bizler için pek ÅŸaşırtıcı deÄŸil çünkü daha önce de böyle sansasyonel rakamlarla ÅŸirketleri bünyesine kattığını hepimiz hatırlıyoruz. (YouTube ‘un alınması) [...] [...] Ä°ÅŸte Google ‘ın bu kadar çok güçlenmesi ileride zihniyet deÄŸiÅŸtirmesine neden olur mu diye düşünmeden edemiyorum. AdSense programı ile internet üzerinden ciddi bir gelir elde eden ve internet reklamcılığı pazarına hakim olan Google , geçen ay DoubleClick ‘i 3.1 Milyar dolar gibi ederinin çok çok üstünde bir paraya aldı. (Åžirket cirosu 400 Milyon dolardan daha az). Konuyla ilgili bir yazıyı buradan okuyabilirsiniz. Bu durum bizler için pek ÅŸaşırtıcı deÄŸil çünkü daha önce de böyle sansasyonel rakamlarla ÅŸirketleri bünyesine kattığını hepimiz hatırlıyoruz. (YouTube ‘un alınması) [...]

]]> http://www.marketingpilgrim.com/2007/04/google-acquires-doubleclick-for-31-billion.html/comment-page-1#comment-24688 Nomadishere : Seeker of Truth » Blog Archive » 5 Insights Into The Google DoubleClick Deal to Take Over Affiliate Marketing And Banner Ads Mon, 16 Apr 2007 17:18:39 +0000 http://www.marketingpilgrim.com/2007/04/google-acquires-doubleclick-for-31-billion.html#comment-24688 [...] They could be just after some buzz to increase their already obese stock price. But I hope not seeing as their stock fell over a buck after the deal. [...] [...] They could be just after some buzz to increase their already obese stock price. But I hope not seeing as their stock fell over a buck after the deal. [...]

]]> http://www.marketingpilgrim.com/2007/04/google-acquires-doubleclick-for-31-billion.html/comment-page-1#comment-24663 Life in the Google Biosphere: The dreaded paid link at SMOblog Mon, 16 Apr 2007 07:37:48 +0000 http://www.marketingpilgrim.com/2007/04/google-acquires-doubleclick-for-31-billion.html#comment-24663 [...] As its market share in search increases, Google is obtaining a more and more significant role in the biosphere. Their role has become so significant, it is almost as if they own it. More and more, they actually do. [...] [...] As its market share in search increases, Google is obtaining a more and more significant role in the biosphere. Their role has become so significant, it is almost as if they own it. More and more, they actually do. [...]

]]> http://www.marketingpilgrim.com/2007/04/google-acquires-doubleclick-for-31-billion.html/comment-page-1#comment-24604 Dave Sokol Sun, 15 Apr 2007 01:24:08 +0000 http://www.marketingpilgrim.com/2007/04/google-acquires-doubleclick-for-31-billion.html#comment-24604 Are there more of these acquisitions in the offing, seems to me there are more suitors (Microsoft, Yahoo, Diller's company Interactive) than viable partners (ValueClick ????) Are there more of these acquisitions in the offing, seems to me there are more suitors (Microsoft, Yahoo, Diller’s company Interactive) than viable partners (ValueClick ????)

]]> http://www.marketingpilgrim.com/2007/04/google-acquires-doubleclick-for-31-billion.html/comment-page-1#comment-24593 Andy Beal Sat, 14 Apr 2007 13:54:42 +0000 http://www.marketingpilgrim.com/2007/04/google-acquires-doubleclick-for-31-billion.html#comment-24593 Jason - I agree with you. It will be interesting what approach they take to integration, and how they avoid any conflicts. Jason – I agree with you. It will be interesting what approach they take to integration, and how they avoid any conflicts.

]]> http://www.marketingpilgrim.com/2007/04/google-acquires-doubleclick-for-31-billion.html/comment-page-1#comment-24583 Google Badly Needs DoubleClick… » SELaplana Sat, 14 Apr 2007 06:14:57 +0000 http://www.marketingpilgrim.com/2007/04/google-acquires-doubleclick-for-31-billion.html#comment-24583 [...] Now that Google has the DoubleClick technology and partners, we’re made to wonder how Google and DoubleClick technologies go together without harming their own partners, just like what Andy Beal wondered: It will be interesting to see how Google goes about integrating AdWords with DoubleClick, especially as DoubleClick’s new ad exchange is open to Google’s competitors. [...] [...] Now that Google has the DoubleClick technology and partners, we’re made to wonder how Google and DoubleClick technologies go together without harming their own partners, just like what Andy Beal wondered: It will be interesting to see how Google goes about integrating AdWords with DoubleClick, especially as DoubleClick’s new ad exchange is open to Google’s competitors. [...]

]]> http://www.marketingpilgrim.com/2007/04/google-acquires-doubleclick-for-31-billion.html/comment-page-1#comment-24580 Brian Chappell Sat, 14 Apr 2007 03:58:44 +0000 http://www.marketingpilgrim.com/2007/04/google-acquires-doubleclick-for-31-billion.html#comment-24580 For the first time I am starting to question whether Google is starting to go too far with their acquisitions. 3.1 billion in cash. Wow. What else can I say. For the first time I am starting to question whether Google is starting to go too far with their acquisitions. 3.1 billion in cash. Wow. What else can I say.

]]> http://www.marketingpilgrim.com/2007/04/google-acquires-doubleclick-for-31-billion.html/comment-page-1#comment-24571 Jason Schramm Sat, 14 Apr 2007 00:12:49 +0000 http://www.marketingpilgrim.com/2007/04/google-acquires-doubleclick-for-31-billion.html#comment-24571 I wonder if all these acquisitions hurt Google. The more they take over the more people become angry with them and go elsewhere. Who's to say that they keep all of DoubleClick's customers? And their business is in direct competition with Google's targeted ads. I wonder if all these acquisitions hurt Google. The more they take over the more people become angry with them and go elsewhere. Who’s to say that they keep all of DoubleClick’s customers? And their business is in direct competition with Google’s targeted ads.

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