Marketing Pilgrim

Calling all web developers, Google has just released the new Google AJAX Feed API which offers access to public data feeds through JavaScript.

To be honest, Google’s email lost me at “web developers”, but if you’re the “mash-up” kind, you might be interested in this details below. For the rest of us, here are some cute kittens.

<!– begin web developer only content –>

Including feeds in JavaScript mashups is notoriously difficult. The Google AJAX Feed API takes the pain out of the process by enabling developers to access feeds with just a few lines of JavaScript code instead of struggling with server-side proxies or delving into the complexities of XML. The API automatically handles the proxying and offers a clean, straightforward interface for accessing syndicated data.

Using the Google AJAX Feed API, a developer might:

* Display a dynamic blogroll on a personal homepage
* Display recent photos from a public Picasa Web Albums feed on a blog
* Plot a feed of news events on a Google Map

With its approachable design and support for the Atom and RSS feed formats, the Google AJAX Feed API brings mashup creation within reach of everyone from bloggers to hobbyists to professional coders. It’s ideal for JavaScript programmers who don’t want to maintain server-side code or learn new technologies just to work with data feeds. We hope developers will use it to build innovative web applications that take advantage of the tremendous variety of syndicated data available on the web.

Bret Taylor, group product manager for Google developer products, will feature the Google AJAX Feed API today in a talk at the O’Reilly Web 2.0 Expo titled, “Who Needs Server-Side Code? AJAX APIs and Product Integration 2.0.”

For more information on the Google AJAX Feed API, see:
http://code.google.com/apis/ajaxfeeds/ .

For more information on Google’s APIs and developer tools, see:
http://code.google.com .

<!– end web developer only content –>

Ok, so I’m just teasing. If you take a look at the official blog, you’ll see an example of how it can be used to create a rotating display of your iTunes collection.

** Join Andy Beal, Om Malik, Biz Stone, Dave Taylor & other experts for 2-days of hands-on social media training. Save $250 with code "FOA" **