Many eagle-eyed readers have spotted Google’s testing of a new background color for AdWords shown above the main results, over the past few days. Google has now made the official announcement which includes a couple of changes.
First, we thought it was time for a new look: after months of testing, we decided to switch the background color of the top ads from blue to yellow. Second, we’ve modified what counts as a click in this box to be consistent with what counts as a click for the ads on the right hand side. Instead of clicking anywhere in the box, users now need to click on the link in the top line of an ad in order to be taken to an advertiser’s site. Together, these changes help decrease the likelihood that a user will unintentionally click on an ad, while making our highest quality ads more visible.
Interesting that you now need to click on the actual URL, and not just any shaded AdWords area. You don’t fix anything that isn’t broken, which suggest perhaps too many people were accidentally clicking on that top AdWords spot.