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Google Decides to Fight Back Hard Against Viacom



Google has filed an answer to Viacom’s copyright lawsuit and according to Rob Hof’s summary, the search engine is not taking any chances with its defense.

First up, Google contends Viacom’s suit goes against the principles of the Digital Millennium Copyright Act (DMCA).

“By seeking to make carriers and hosting providers liable for Internet communications, Viacom’s complaint threatens the way hundreds of millions of people legitimately exchange information, news, entertainment, and political and artistic expression.”

If that doesn’t work, Google’s next defense is the Safe Harbor provision…

“We actually got well above and beyond what the law tells us to do,” such as marking copyrighted files that have been taken down once, so they’re immediately taken down the next time they’re uploaded, and a 10-minute limit on uploaded videos, which prevents full TV episodes from even getting posted.

Add to that a demand for a jury trial and the hiring of a kick-ass legal team, and you can see that Google is not taking any chances with this case. The request for a jury trial is almost like Google’s safety net – after all, everyone loves Google, and few haven’t enjoyed watching a video on YouTube.

  • http://www.sierrawebmarketers.blogspot.com MikeM

    Trial of the decade. This has Supreme Court written all over it. Whoever loses will appeal all the way up. Google tangled with a rabid badger here.

  • http://www.bracingyourbrand.com/26/wii-brand-loyal-advocates-fansites/ Rob Kingston

    I can see this setting a precedent. Good on them for fighting back… If only I were on that jury :P!

  • Pingback: The Media Age » Google Will Realize YouTube Has Copyright Liability

  • http://www.seorefugee.com/seoblog SEOrefugee

    No Google, Viacom’s lawsuit doesn’t strike at the heart of the internet, it strikes at the heart of YOUR BUSINESS. No matter how big you might be, you are not (yet) the internet. Not only is Viacom right to sue you but personally I think MORE companies should be suing you.