Monday, April 2nd, 2007 by Andy Beal

9

Google Finally Tests Television Ads

After much rumor and speculation, Google has announced their plans to beta test Google TV ads and has secured EchoStar and Astound Cable as distribution partners.

According to the “Google Gram” delivered a few minutes ago (that’s what Google called their informal email)…

With Google TV ads, the entire process is automated – from planning the campaign to uploading and serving the ad to reporting on its effectiveness.  Like our AdWords advertising program, Google TV ads are bought using an auction model and through a single online interface that is already familiar to agencies and advertisers.

Google TV hopes to take advantage of “set-top-box” technology and provide advertisers with “aggregate, anonymized set-top-box metrics” as part of their reporting.

With Google TV ads, the entire process is automated – from planning the campaign to uploading and serving the ad to reporting on its effectiveness.  Like our AdWords advertising program, Google TV ads are bought using an auction model and through a single online interface that is already familiar to agencies and advertisers.

Interestingly, Google’s not prepared to stick their neck out and vouch for the quality of the traffic advertisers will receive. Instead of the “cost per click” model that has made them billions online, Google is taking the safe option by selling the ads on a CPM basis (cost per thousand impressions).

Advertisers can target by demographic, daypart and channel and pay only for actual impressions delivered. Pricing is on a CPM basis.

What are your thoughts on Google expanding AdWords, but selecting CPM? While it makes sense for Google to select a pricing model that guarantees them money, regardless of the effectiveness of the ad, can Google dominate offline channels this way?


Social Media Monitoring in Just 60-Seconds. Guaranteed!

Similar Stories in: Search | Forward: Email This Post

Share this post

Share on TwitterStumble This!Bookmark on DeliciousShare on FriendFeedDigg This!Share on Facebook

 

 

Similar posts you may like...

9 comments on “Google Finally Tests Television Ads”

  1. eric hebert Says:

    April 2nd, 2007 at 10:50 pm

    Yes! I can’t wait to start making crappy TV commercials in my bedroom and pay to have them run in the middle of the night. I can’t wait to start pitching my “seo will make you millions” 9-disc DVD set…maybe you can be one of my “testimonials” Andy?

  2. Andy Beal Says:

    April 2nd, 2007 at 11:01 pm

    Those ads always make me laugh. If you’re so darn successful, why do you have to wash your own car? ;-)

  3. ExposureTim Says:

    April 3rd, 2007 at 1:12 am

    Funny how Google seems to be rushing into EVERY market lately… are they starting to realize that they are a one-trick pony?

    I don’t wish them ill, but there is so much progress that needs to be made in search that I’d like them to concentrate on before they (continue to) branch out.

    BTW: A One-Trick Pony can still be the best in the world at performing it’s own one trick.

  4. Dario Says:

    April 3rd, 2007 at 7:49 am

    I think it’s cool for them to expand as a company. I’m just afraid of them expanding to much. :S
    I’ll take ‘world domination’ for $100, Andy

  5. Urbanology Weblog » Blog Archive » Google Finally Tests Television Ads Says:

    April 3rd, 2007 at 8:46 am

    [...] Curious? Read the full article here [...]

  6. Jeremy Luebke Says:

    April 3rd, 2007 at 10:49 am

    Dario, don’t you mean ‘world domination’ for $1 Billion? ;)

  7. This Week In SEO - 4/6/07 - TheVanBlog Says:

    April 6th, 2007 at 8:29 pm

    [...] Google Finally Tests Television Ads [...]

  8. Simus.info » Архив блога » Google тестирует телевизионную рекламу Says:

    June 8th, 2007 at 1:24 pm

    [...] via Marketing Pilgrim [...]

  9. This Week In SEO - 4/6/07 | TheVanBlog Says:

    January 30th, 2008 at 12:28 am

    [...] Google Finally Tests Television Ads [...]