Google Getting Personal on Video
In light of cases of Google losing personal data, reassurances from Matt Cutts, and even extremely well-targeted Adsense ads (ie they were relevant to the searcher’s interests, but not the website he was viewing at the time) this week, I was really surprised to see this as I logged in to Google Video (yes, I still use Google Video):
That’s pretty personal. I have only searched for terms containing ‘BYU’ (my alma mater) a handful of times (okay, six) according to my Google Web History, and none within the last month.
Despite the fact that it says at the top of the page “Your web history is limited to searches,” Google Web History not only tracks what Google searches you’ve performed while signed in, it also tracks which results you click onâ€”and, apparently, everything else on those pages. I’ve clicked through a total of 28 different sites that mention BYU. (And 135 different searches or sites that mention ‘SEO,’ which doesn’t seem quite high enough.)
The Pinewood Derby one is just a little weird. After such accurate results on the others, it’s a little surprising to see a clip of something I’ve never seen, never participated in, never been interested in. Google Web History indicates that I’ve never searched for it and have only viewed one website containing the term in the last eight months.
It’s pretty interesting to see personalized data in actionâ€”and a the same time, see such a clear ‘miss.’