Google Gunning for Microsoft; Microsoft Gunning for Google
Some interesting thoughts shared by two Gartner analysts that track every move of Google and Microsoft.
By offering free Web-based productivity applications, Google is looking for an additional vehicle for advertising revenue and trying to distract Microsoft from focusing on its own core search advertising business rather than hoping to grab Microsoft’s big corporate IT dollars, David Smith, a vice president and Gartner Fellow at research firm Gartner, said during a session at the Gartner Symposium ITXPO conference here on Wednesday.
Google’s trying to figure out how to take some of the business away from Microsoft’s office products, while Microsoft is trying to figure out how to take a slice of Google’s search advertising business.
Could both companies drop the ball – losing ground in their own core competency – by focusing too hard on each other’s core business? In other words, could Microsoft catch Google in search, because Google is focusing elsewhere and can Google catch Microsoft in office products and software in the process?