Comments on: Google Joins Battle to Buy DoubleClick

By: Jonix

Jonix — Wed, 04 Apr 2007 05:04:39 +0000

It’s very difficult to M$ win google search engine war. They invented live, but live is almost the same that msn was, for me it’s worst (at least for now). If M$ doesn’t adopt another strategy it’ll continue to loose and will stay light-years away from google, year after year.
It’s time for a turn-round, but i doubt that M$ will do it.

By: Rob Kingston

Rob Kingston — Tue, 03 Apr 2007 11:14:30 +0000

Whilst I love Google, I think it’s best (for all of us) if M$ wins this battle. We need competition amongst these scalable advertising networks and M$ appears to be losing their grip in the search marketing war.

By: Jonix

Jonix — Mon, 02 Apr 2007 23:37:47 +0000

Finally! Has i asked in the last post about this, why wasn’t google on the “fight”. And here it is. Let’s see what will be the results, but i most bet that google will win this.

By: Mike Mothner

Mike Mothner — Mon, 02 Apr 2007 21:31:21 +0000

This move is surprising to me; I believe that Google is throwing their hat in the ring but really does not have the intent to make the purchase.

By: Jason Schramm

Jason Schramm — Mon, 02 Apr 2007 20:57:33 +0000

Isn’t DoubleClick famous for flashy ads? I would think it wouldn’t really fit in with Google’s clean and simple approach, though they have been straying from their initial ad layouts. I’m a little hazy on them since they dropped off the scene for a while. And I block ads by default anyway.

I would like to see Google going back to not doing evil.

By: Mark Barrera

Mark Barrera — Mon, 02 Apr 2007 15:06:34 +0000

I think Google can benefit from buying DoubleClick. It seems a logical extension for them to get into the brokerage of the ads and take a larger share of online ad spending.

It has been rumored though that Google has been developing a system similar to DoubleClick that they are supposed to be launching this year. If that is the case, I don’t see how the high price would be justified. I think Google needs to be a little more careful when making these billion dollar purchases.

By: Simon Heseltine

Simon Heseltine — Mon, 02 Apr 2007 14:43:30 +0000

On page B4 of the WSJ today they say that if it goes north of $2 billion MSFT will drop out. They also mention that TimeWarner is interested as doubleclick has a healthy partnership with AOL that they want to protect. Yahoo is also mentioned as a suitor in the article. They all no-commented when asked, except for the statement that it was going to be sorted out in the next few days…