Google’s Multi-Variate Testing Product Opens Up to All
I’d really wanted to spend more time looking at the full launch of Google Optimizer (announced last October), but sadly have been tied-up with clients this week.
Instead, ClickZ does the heavy lifting and provides a great overview of Google’s full deployment of the multi- variate/variant/variable (who knows what the correct useage is) product that allows web site owners to test the effectiveness of various page items.
“The main problem we’re trying to solve is to get people out of the dark ages in terms of how they develop pages,” Tom Leung, Google’s product manager for Website Optimizer, told ClickZ News. “All too often, they’ll just put a page together and maybe the designer will do a few mock-ups, and they’ll point to the one they feel is going to be the best one.” Leung says the goal is to help marketers convert their Web sites into a “living laboratory” and expressed the hope it will improve the usability of the Internet overall. Sites will, theoretically, provide more of what online consumers are looking for.
Just five companies have been named trusted consultants for the product, including our good friends (and sponsors) ROI Revolution.