All of those great charts that Hitwise so freely provide us, have paid off big time for the web intelligence company. Information services provider Experian has announced their cash purchase of Hitwise for $240 million.
Experian is hoping to provide more internet intelligence to its client base, and the acquisition of Hitwise will help it do that, and more. While you may know Hitwise from all of their great analysis of web trends and site traffic, the company does a lot more than simply issue fancy charts. Collecting and aggregating information from 25+ million web users around the world, Hitwise watches more than a million sites and has more than 1200 clients including, Google, eBay, AXA and CBS News.
Don Robert, Chief Executive Officer of Experian, commented: â€œWe have been successfully repositioning our Marketing Solutions business to meet our clientsâ€™ needs as they continue to switch more of their advertising spend online. Hitwise, which is a rapidly growing, successful business, brings new, unique data to Experian and complements the existing data, tools and expertise that we already offer to clients in other areas such as research services and email distribution.â€
Congratulations to everyone at Hitwise. With the new support of Experian, we expect more great things from them.