Comments on: Hitwise Acquired by Experian for $240 Million http://www.marketingpilgrim.com/2007/04/hitwise-acquired-by-experian-for-240-million.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Webmaster Money http://www.marketingpilgrim.com/2007/04/hitwise-acquired-by-experian-for-240-million.html/comment-page-1#comment-25035 Webmaster Money Tue, 24 Apr 2007 10:51:39 +0000 http://www.marketingpilgrim.com/2007/04/hitwise-acquired-by-experian-for-240-million.html#comment-25035 From last posts I read I can imagine that Experian will be acquired by Google soon. Does Google has such tracking service as Hitwise? From last posts I read I can imagine that Experian will be acquired by Google soon. Does Google has such tracking service as Hitwise?

]]> By: Daniel http://www.marketingpilgrim.com/2007/04/hitwise-acquired-by-experian-for-240-million.html/comment-page-1#comment-24949 Daniel Sun, 22 Apr 2007 19:21:02 +0000 http://www.marketingpilgrim.com/2007/04/hitwise-acquired-by-experian-for-240-million.html#comment-24949 This is fourth acquisition of Experian within last two years:LowerMyBills.com, PriceGrabber.com, CheetahMail.com and now Hitwise. Experian gets a hold over huge information base on consumer behavoir. This is fourth acquisition of Experian within last two years:LowerMyBills.com, PriceGrabber.com, CheetahMail.com and now Hitwise. Experian gets a hold over huge information base on consumer behavoir.

]]> By: Rob Leathern http://www.marketingpilgrim.com/2007/04/hitwise-acquired-by-experian-for-240-million.html/comment-page-1#comment-24944 Rob Leathern Sun, 22 Apr 2007 05:24:00 +0000 http://www.marketingpilgrim.com/2007/04/hitwise-acquired-by-experian-for-240-million.html#comment-24944 Hitwise has done tremendously well, especially internationally. What they have traditionally lacked in "media quality" ratings (e.g. accurate page view and user numbers instead of the rankings and relative traffic figures they provie) they have more than made up for in price, service and user interface. Congrats to all the Hitwise folks, some of them my former coworkers at JMXI :-) BUT, I must say this acquisition is both surprising and not surprising to me. Experian's online group's strategy still escapes me for the most part (hence not surprising), though some of the synergy between the various firms they've bought may still materialize later because of earnouts they haven't influenced the operations of individual companies too much - but at least for a previous target like LowerMybills I can see some obvious synergies. On the Hitwise side, I am very skeptical since Hitwise as a ratings service is the furthest away from "identifying unique users" among its peers, which is essentially Experian's traditional business line - plus if they went down that road I'm sure you'd see some real privacy uproar (hmmm I wonder though -- IP-based "online user profile" system? shudder!). Synergies like leveraging relationships with Hitwise clients to sell email marketing software (as mentioned in the press release) is highly unlikely given the usual salesforce focus type of issues and the fact that it's often not the same people buying these two different services... so in short, a bit unexpected and weird deal but it's not the first (or I suspect the last) strange one Experian will do. We'll have to chat to the Hitwise guys at Adtech this coming week and find out the scoop! Hitwise has done tremendously well, especially internationally. What they have traditionally lacked in “media quality” ratings (e.g. accurate page view and user numbers instead of the rankings and relative traffic figures they provie) they have more than made up for in price, service and user interface. Congrats to all the Hitwise folks, some of them my former coworkers at JMXI :-)

BUT, I must say this acquisition is both surprising and not surprising to me. Experian’s online group’s strategy still escapes me for the most part (hence not surprising), though some of the synergy between the various firms they’ve bought may still materialize later because of earnouts they haven’t influenced the operations of individual companies too much – but at least for a previous target like LowerMybills I can see some obvious synergies. On the Hitwise side, I am very skeptical since Hitwise as a ratings service is the furthest away from “identifying unique users” among its peers, which is essentially Experian’s traditional business line – plus if they went down that road I’m sure you’d see some real privacy uproar (hmmm I wonder though — IP-based “online user profile” system? shudder!). Synergies like leveraging relationships with Hitwise clients to sell email marketing software (as mentioned in the press release) is highly unlikely given the usual salesforce focus type of issues and the fact that it’s often not the same people buying these two different services… so in short, a bit unexpected and weird deal but it’s not the first (or I suspect the last) strange one Experian will do.

We’ll have to chat to the Hitwise guys at Adtech this coming week and find out the scoop!

]]> By: David Henderson http://www.marketingpilgrim.com/2007/04/hitwise-acquired-by-experian-for-240-million.html/comment-page-1#comment-24919 David Henderson Sat, 21 Apr 2007 00:14:11 +0000 http://www.marketingpilgrim.com/2007/04/hitwise-acquired-by-experian-for-240-million.html#comment-24919 Are you in Hitwise's 25 million clickstreams? How would you ever know? What's wrong with this picture? Pretty much everything! Are you in Hitwise’s 25 million clickstreams?

How would you ever know?

What’s wrong with this picture?

Pretty much everything!

]]> By: Deal Roundup for April 20: Hitwise; Marratech; Social Networking Patent » EPR Network Blog http://www.marketingpilgrim.com/2007/04/hitwise-acquired-by-experian-for-240-million.html/comment-page-1#comment-24880 Deal Roundup for April 20: Hitwise; Marratech; Social Networking Patent » EPR Network Blog Fri, 20 Apr 2007 13:39:28 +0000 http://www.marketingpilgrim.com/2007/04/hitwise-acquired-by-experian-for-240-million.html#comment-24880 [...] Hitwise Acquired by Experian Hitwise, the company that performs analysis of log files from 25 million worldwide ISP accounts to provide relative market share graphs for web properties, has been acquired by Experian for $240 million [via Dave McClure and Marketing Pilgrim…] [...] [...] Hitwise Acquired by Experian Hitwise, the company that performs analysis of log files from 25 million worldwide ISP accounts to provide relative market share graphs for web properties, has been acquired by Experian for $240 million [via Dave McClure and Marketing Pilgrim…] [...]

]]> By: links for 2007-04-19 « ‘Cross The Breeze http://www.marketingpilgrim.com/2007/04/hitwise-acquired-by-experian-for-240-million.html/comment-page-1#comment-24866 links for 2007-04-19 « ‘Cross The Breeze Thu, 19 Apr 2007 23:38:57 +0000 http://www.marketingpilgrim.com/2007/04/hitwise-acquired-by-experian-for-240-million.html#comment-24866 [...] Hitwise Acquired by Experian for $240 Million | Marketing Pilgrim All of those great charts that Hitwise so freely provide us, have paid off big time for the web intelligence company. Experian has announced their cash purchase of Hitwise for $240 million. (tags: hitwise intelligence acquisition charts experian) [...] [...] Hitwise Acquired by Experian for $240 Million | Marketing Pilgrim All of those great charts that Hitwise so freely provide us, have paid off big time for the web intelligence company. Experian has announced their cash purchase of Hitwise for $240 million. (tags: hitwise intelligence acquisition charts experian) [...]

]]> By: links for 2007-04-19 | The Marketing Technology Blog http://www.marketingpilgrim.com/2007/04/hitwise-acquired-by-experian-for-240-million.html/comment-page-1#comment-24854 links for 2007-04-19 | The Marketing Technology Blog Thu, 19 Apr 2007 18:23:27 +0000 http://www.marketingpilgrim.com/2007/04/hitwise-acquired-by-experian-for-240-million.html#comment-24854 [...] Hitwise Acquired by Experian for $240 Million | Marketing Pilgrim All of those great charts that Hitwise so freely provide us, have paid off big time for the web intelligence company. Information services provider Experian has announced their cash purchase of Hitwise for $240 million. (tags: hitwise experian webanalytics) [...] [...] Hitwise Acquired by Experian for $240 Million | Marketing Pilgrim All of those great charts that Hitwise so freely provide us, have paid off big time for the web intelligence company. Information services provider Experian has announced their cash purchase of Hitwise for $240 million. (tags: hitwise experian webanalytics) [...]

]]> By: Marshall Kirkpatrick » What Role Did Blogging Play in the Hitwise Acquisition? http://www.marketingpilgrim.com/2007/04/hitwise-acquired-by-experian-for-240-million.html/comment-page-1#comment-24850 Marshall Kirkpatrick » What Role Did Blogging Play in the Hitwise Acquisition? Thu, 19 Apr 2007 16:19:50 +0000 http://www.marketingpilgrim.com/2007/04/hitwise-acquired-by-experian-for-240-million.html#comment-24850 [...] Three cheers for these folks coming down off the "I see the traffic, now here's a quarterly press release" high-horse that their competitors are too often on. Blogger Andy Beal writes similarly this morning. "All of those great charts that Hitwise so freely provide us," he quips, "have paid off big time for the web intelligence company." [...] [...] Three cheers for these folks coming down off the “I see the traffic, now here’s a quarterly press release” high-horse that their competitors are too often on. Blogger Andy Beal writes similarly this morning. “All of those great charts that Hitwise so freely provide us,” he quips, “have paid off big time for the web intelligence company.” [...]

]]> By: Hitwise Acquired by Experian, $240 million in cash « TechFold http://www.marketingpilgrim.com/2007/04/hitwise-acquired-by-experian-for-240-million.html/comment-page-1#comment-24849 Hitwise Acquired by Experian, $240 million in cash « TechFold Thu, 19 Apr 2007 15:59:50 +0000 http://www.marketingpilgrim.com/2007/04/hitwise-acquired-by-experian-for-240-million.html#comment-24849 [...] Hitwise has been bought by general analytical service provider Experian (12k ee’s, 3.1bn revenue). News from Marketing Pilgrim, via TechMeme. Incidentally, Hitwise has an interesting approach to collecting stats, gathering metrics directly from ISP’s: Hitwise has developed proprietary software that Internet Service Providers (ISPs) use to analyze website usage logs created on their network. The anonymous data sent to Hitwise from the ISPs include a range of industry standard metrics relating to the viewing of websites including page requests, visits and average visit length. [...] [...] Hitwise has been bought by general analytical service provider Experian (12k ee’s, 3.1bn revenue). News from Marketing Pilgrim, via TechMeme. Incidentally, Hitwise has an interesting approach to collecting stats, gathering metrics directly from ISP’s: Hitwise has developed proprietary software that Internet Service Providers (ISPs) use to analyze website usage logs created on their network. The anonymous data sent to Hitwise from the ISPs include a range of industry standard metrics relating to the viewing of websites including page requests, visits and average visit length. [...]

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