Comments on: Increase Conversion Rates with the Google Website Optimizer? http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: sethuram http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html/comment-page-1#comment-58383 sethuram Fri, 24 Oct 2008 06:50:10 +0000 http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html#comment-58383 Very good article !! <em>sethuram's last blog post..<a href='http://sethuram.wordpress.com/2008/10/23/chandrayaan-launch-video/' rel="nofollow">Chandrayaan Launch Video</a></em> Very good article !!

sethuram’s last blog post..Chandrayaan Launch Video

]]> By: Brian Kirk http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html/comment-page-1#comment-58151 Brian Kirk Sun, 19 Oct 2008 00:38:59 +0000 http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html#comment-58151 I am interested in making sure that my Web-Site, stockgravity.com is as optimized as it should be. Thank you, Brian Kirk I am interested in making sure that my Web-Site, stockgravity.com is as optimized as it should be.
Thank you,
Brian Kirk

]]> By: google chrome › Increase ROI with Online Testing http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html/comment-page-1#comment-57324 google chrome › Increase ROI with Online Testing Tue, 07 Oct 2008 03:48:46 +0000 http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html#comment-57324 [...] my article on increasing conversion rates with Google Website Optimizer for more testing tips. GrokDotCom has a wealth of information and [...] [...] my article on increasing conversion rates with Google Website Optimizer for more testing tips. GrokDotCom has a wealth of information and [...]

]]> By: SEM Scholarship, and the winner is……………… » SEM Training & Certification http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html/comment-page-1#comment-53881 SEM Scholarship, and the winner is……………… » SEM Training & Certification Sat, 09 Aug 2008 04:22:00 +0000 http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html#comment-53881 [...] Jeff Horsager, a copywriter who specializes in online and direct marketing, with the article “Increase Conversion Rates with the Google Website Optimizer“. Interestingly enough there was a tie in the second sem scholarship contest with CK Chung [...] [...] Jeff Horsager, a copywriter who specializes in online and direct marketing, with the article “Increase Conversion Rates with the Google Website Optimizer“. Interestingly enough there was a tie in the second sem scholarship contest with CK Chung [...]

]]> By: Business Daily News » Today: Free Google Website Optimizer Tutorial http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html/comment-page-1#comment-37349 Business Daily News » Today: Free Google Website Optimizer Tutorial Tue, 27 Nov 2007 05:04:18 +0000 http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html#comment-37349 [...] «onlinetrafficstrategies.blogspot.com» «www.wildapricot.com» «www.marketingpilgrim.com» «www.billhartzer.com» «www.lunametrics.com» [...] [...] «onlinetrafficstrategies.blogspot.com» «www.wildapricot.com» «www.marketingpilgrim.com» «www.billhartzer.com» «www.lunametrics.com» [...]

]]> By: Today: Free Google Website Optimizer Tutorial http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html/comment-page-1#comment-37246 Today: Free Google Website Optimizer Tutorial Sun, 25 Nov 2007 08:33:15 +0000 http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html#comment-37246 [...] «onlinetrafficstrategies.blogspot.com» «www.wildapricot.com» «www.marketingpilgrim.com» «www.billhartzer.com» «www.lunametrics.com» [...] [...] «onlinetrafficstrategies.blogspot.com» «www.wildapricot.com» «www.marketingpilgrim.com» «www.billhartzer.com» «www.lunametrics.com» [...]

]]> By: Today: Free Google Website Optimizer Tutorial http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html/comment-page-1#comment-35495 Today: Free Google Website Optimizer Tutorial Tue, 30 Oct 2007 16:48:21 +0000 http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html#comment-35495 [...] why all of these people are taking action with Google Website Optimizer. So can [...] [...] why all of these people are taking action with Google Website Optimizer. So can [...]

]]> By: Web Super Shop Staff Blogg http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html/comment-page-1#comment-29988 Web Super Shop Staff Blogg Sat, 04 Aug 2007 04:26:05 +0000 http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html#comment-29988 [...] there is no substitute for testing. If you can measure it, you can improve it. You can dramatically increase conversion rates through testing with the Google Website Optimizer. Layout Landing pages work best when designed [...] [...] there is no substitute for testing. If you can measure it, you can improve it. You can dramatically increase conversion rates through testing with the Google Website Optimizer. Layout Landing pages work best when designed [...]

]]> By: » Final Five for $10,000 SEM Scholarship http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html/comment-page-1#comment-26609 » Final Five for $10,000 SEM Scholarship Wed, 23 May 2007 14:05:21 +0000 http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html#comment-26609 [...] Increase Conversion Rates with the Google Website Optimizer? - Jeff Horsager [...] [...] Increase Conversion Rates with the Google Website Optimizer? – Jeff Horsager [...]

]]> By: Harry http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html/comment-page-1#comment-26345 Harry Fri, 18 May 2007 09:11:41 +0000 http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html#comment-26345 It's worth bearing in mind that Google Website Optimizer is just one way of improving clickthroughs. Other techniques - like user testing - looks at the humans behind the clicks. If you understand your customers then you are well on the way to sucess. GWO only gives you a fairly limited picture. An extremely useful one, but limited nonetheless. Read a blog post about this here: http://www.90percentofeverything.com It’s worth bearing in mind that Google Website Optimizer is just one way of improving clickthroughs. Other techniques – like user testing – looks at the humans behind the clicks.

If you understand your customers then you are well on the way to sucess. GWO only gives you a fairly limited picture. An extremely useful one, but limited nonetheless.

Read a blog post about this here:
http://www.90percentofeverything.com

]]> By: Marketing Pilgrim Announces SEM Finalists - TheVanBlog http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html/comment-page-1#comment-26220 Marketing Pilgrim Announces SEM Finalists - TheVanBlog Wed, 16 May 2007 20:33:39 +0000 http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html#comment-26220 [...] Increase Conversion Rates with the Google Website Optimizer? [...] [...] Increase Conversion Rates with the Google Website Optimizer? [...]

]]> By: Marketing Pilgrim announces SEM Scholarship fab five finalists » SEM Training & Certification http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html/comment-page-1#comment-26125 Marketing Pilgrim announces SEM Scholarship fab five finalists » SEM Training & Certification Tue, 15 May 2007 19:05:44 +0000 http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html#comment-26125 [...] AIDS Clickathon – A Viral Marketing Strategy to Fight the HIV/AIDS Virus in Africa Have Your Top Competitors Do Some Of Your SEO For You The 7 Deadly Sins that Hurt You as an SEO or SEM Big SEO Projects – A Strategy To Get Them Increase Conversion Rates with the Google Website Optimizer? [...] [...] AIDS Clickathon – A Viral Marketing Strategy to Fight the HIV/AIDS Virus in Africa Have Your Top Competitors Do Some Of Your SEO For You The 7 Deadly Sins that Hurt You as an SEO or SEM Big SEO Projects – A Strategy To Get Them Increase Conversion Rates with the Google Website Optimizer? [...]

]]> By: site2 » Blog Archive » Building Landing Pages that Convert by Jeff Horsager http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html/comment-page-1#comment-24702 site2 » Blog Archive » Building Landing Pages that Convert by Jeff Horsager Mon, 16 Apr 2007 23:39:24 +0000 http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html#comment-24702 [...] This article outlines a few guidelines to consider when designing a landing page, but there is no substitute for testing. If you can measure it, you can improve it. You can dramatically increase conversion rates through testing with the Google Website Optimizer. [...] [...] This article outlines a few guidelines to consider when designing a landing page, but there is no substitute for testing. If you can measure it, you can improve it. You can dramatically increase conversion rates through testing with the Google Website Optimizer. [...]

]]> By: Increase Roi With Split And Multivariate Testing » Lexus Blogs - Business Marketing Solutions http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html/comment-page-1#comment-24690 Increase Roi With Split And Multivariate Testing » Lexus Blogs - Business Marketing Solutions Mon, 16 Apr 2007 19:01:54 +0000 http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html#comment-24690 [...] If you can measure it, you can improve it. That is the maxim of online testing. Those who test their advertising campaigns can see ROI double, or even triple. Testing will increase conversion rates. There is no such thing as “good enough.” You should always be testing and improving your campaigns. [...] [...] If you can measure it, you can improve it. That is the maxim of online testing. Those who test their advertising campaigns can see ROI double, or even triple. Testing will increase conversion rates. There is no such thing as “good enough.” You should always be testing and improving your campaigns. [...]

]]> By: Conversion Rate Squirrel http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html/comment-page-1#comment-24670 Conversion Rate Squirrel Mon, 16 Apr 2007 12:20:22 +0000 http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html#comment-24670 Hi Jeff, Great review, and thanks for referencing my '101 Easy ways to Use Google Website Optimizer' article. I'm delighted people are as excited as me about Google Website Optimizer and multivariate testing. Conversion rate optimization is a massive opportunity for webmasters that spend all their time (and money) looking for ways to drive more traffic. Regarding Stephanie’s point about the marketing pathway… “Can this also be used with traditional campaigns via Cross Channel Tracking?” And your response… "The tool doesn’t factor in how traffic came to the page." It’s worth knowing that there are (more expensive) multivariate testing tools that do have this feature. See: http://offermatica.com/whatis-1.0.html#customersegmenttargeting for example. Yours Conversionally, Conversion Rate Squirrel Hi Jeff,

Great review, and thanks for referencing my ’101 Easy ways to Use Google Website Optimizer’ article.

I’m delighted people are as excited as me about Google Website Optimizer and multivariate testing.

Conversion rate optimization is a massive opportunity for webmasters that spend all their time (and money) looking for ways to drive more traffic.

Regarding Stephanie’s point about the marketing pathway…

“Can this also be used with traditional campaigns via Cross Channel Tracking?”

And your response…

“The tool doesn’t factor in how traffic came to the page.”

It’s worth knowing that there are (more expensive) multivariate testing tools that do have this feature. See: http://offermatica.com/whatis-1.0.html#customersegmenttargeting for example.

Yours Conversionally,

Conversion Rate Squirrel

]]> By: Jeff Horsager http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html/comment-page-1#comment-24492 Jeff Horsager Thu, 12 Apr 2007 21:33:09 +0000 http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html#comment-24492 Stephanie, you can use GWO for any marketing campaign that has a defined conversion activity (like a purchase, sign up, or download). Traffic can come from any marketing channel, whether it’s a PPC ad or a URL on a billboard. GWO is specifically designed to test intra-page variables (like copy and graphics) and how those variables individually and collectively effect the conversion rate of that page. The tool doesn’t factor in how traffic came to the page. Certainly the marketing pathway is critical feedback for any marketer, but to test such a pathway you are better off with a tool like Google Analytics or WebTrends. The type of traffic significantly impacts conversion rates. Ideally, you would want to test a very focused landing page that is tailored to one specific type of traffic. Many marketers will create separate landing pages for each type of campaign. Not only does this increase relevancy and targeting, but it also filters out confounding variables like variations in traffic when trying to test conversion rates. Sorry to be so long winded. Jeff Stephanie, you can use GWO for any marketing campaign that has a defined conversion activity (like a purchase, sign up, or download). Traffic can come from any marketing channel, whether it’s a PPC ad or a URL on a billboard. GWO is specifically designed to test intra-page variables (like copy and graphics) and how those variables individually and collectively effect the conversion rate of that page.

The tool doesn’t factor in how traffic came to the page. Certainly the marketing pathway is critical feedback for any marketer, but to test such a pathway you are better off with a tool like Google Analytics or WebTrends.

The type of traffic significantly impacts conversion rates. Ideally, you would want to test a very focused landing page that is tailored to one specific type of traffic. Many marketers will create separate landing pages for each type of campaign. Not only does this increase relevancy and targeting, but it also filters out confounding variables like variations in traffic when trying to test conversion rates.

Sorry to be so long winded.

Jeff

]]> By: Stephanie Cockerl http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html/comment-page-1#comment-24433 Stephanie Cockerl Thu, 12 Apr 2007 01:32:14 +0000 http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html#comment-24433 This will be interesting to see what impact Website Optimizer will make on conversions. Can this also be used with traditonal campaigns via Cross Channel Tracking? This will be interesting to see what impact Website Optimizer will make on conversions. Can this also be used with traditonal campaigns via Cross Channel Tracking?

]]> By: Dean http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html/comment-page-1#comment-24228 Dean Mon, 09 Apr 2007 13:53:43 +0000 http://www.marketingpilgrim.com/2007/04/increase-conversion-rates-with-the-google-website-optimizer.html#comment-24228 hmmm, I swear I've seen this before...oh yes it was on services.google.com/websiteoptimizer/ :P hmmm, I swear I’ve seen this before…oh yes it was on services.google.com/websiteoptimizer/ :P

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