Intel Gets Google Inside its Advertising
Now that Google is using Intel processors in its servers, it only seemed fair that Intel give a little love back to its partner.
Intel did just that today, announcing that its hardware partners will be able to take advantage of Google AdWords as part of a central marketing platform.
Intel is introducing a virtual marketing storefront for its thousands of channel and reseller licensees that will provide a single online site for planning and creating ad campaigns such as placing print ads, ordering merchandise and services and customizing items with their company logo. Google is providing a suite of tools within that storefront that will help the users create and manage AdWords campaigns using things like pre-approved ad templates. The storefront and Google program will go into effect April 29.
Google’s getting very creative with its partnership deals. By striking partnerships with companies that have thousands of their own customers – such as the Intuit deal – Google gets in front of potential advertisers before they get in front of Yahoo or Microsoft.
It’s no coincidence that Intel’s CEO is on Google’s board of directors and with Eric Schmidt now on the board of Apple, we may well see a similar deal there too.