Is eBay Acquiring StumbleUpon?
UPDATE: eBay CEO, Meg Whitman was on CNBC this morning to discuss company earnings. She claimed they are “opportunistic with acquisitions, but have nothing on the docket right now.”
Both TechCrunch and GigaOm are reporting on rumors that popular toolbar social network StumbleUpon has signed a deal to be acquired by eBay. They’re suggesting a $45-50 million price tag and even suggesting AOL and Google had been in the running too.
It’s not the first time we’ve heard these rumors, but this time there are appears to be more detail – thought that doesn’t necessarily mean their more credible.
I’m not even going to call StumbleUpon for comment. I spoke with them earlier this week, and they didn’t mention it, so I doubt they’d comment now.
eBay certainly seems to be an unlikely suitor, don’t you think? I love using Stumble, but I can’t quite see how it fits with eBay’s model. Would you stumble for items up for auction? I could see a deal with Google or AOL being a better match – using their ad services to monetize Stumble’s traffic, but it seems like eBay will be the one who wins the hand of this young bride.
What do you think? Where could eBay use StumbleUpon? Why would they buy it?