Is Feedburner Siphoning Your Link Juice?
While browsing today’s SEL SearchCap I noticed a pattern. Out of the 58 external stories linked to, 28 of them linked directly to a FeedBurner feed and not to the actual content on the site. That’s 40% of the stories that did not receive any link juice from Search Engine Land.
Some may ask why SEL would link that way. It’s not their fault. The 28 blogs blogs in question have click tracking enabled on their FeedBurner RSS feed. It’s a very nice feature but unless the feed click stats are a life and death stat for your business model I would recommend you turn it off.
By having FeedBurner click tracking turned on, not only are you losing out on link juice from legit sites that use your feed for link references, you are also losing out on links from all the sites scraping your content. If your going to get scraped, you might as well get some link juice out of it.