31 big brand advertiser have given Joost 3-month commitments and include the likes of Proctor & Gamble, Coca-Cola, Nike, GM and Visa.
Joost plans to offer a mixture of ads, as it experiments with what works best for an online audience. While others are focusing on pre- or post-roll ads, Joost’s main ad spot will actually be one 30 second mid-roll ad per show, supplemented by various other ad types.
Ad units include still images, video spots, overlays and widgets, in addition to branded entertainment and channel sponsorships. Joost has also created an ad unit called Ad Bug, consisting of an advertiser’s animated logo in a corner of the screen, similar to station ID components in cable and broadcast TV. Ad bugs will appear at various times during a given show and disappear again after a matter of seconds.
The “Ad Bug” is not exactly a new concept. I know I’ve seen cable stations – ESPN for example – use similar ad technology, but it’s shows that Joost understands the importance of loading up their shows with lots of commercial breaks.