Linkbait, Google Ads, Mobile Search and Best of All, Suing Spammers!

Marketing through social bookmarking sites from ClickZ. At first glance, sounds like a simple guide to Diggbaiting, but it’s targeted at del.icio.us, StumbleUpon, Furl, etc. Want advanced linkbaiting? Keep an eye out for upcoming posts in Jennifer Laycock’s ten part guide to linkbaiting and viral marketing (parts one and two are live so far).

Google’s playing with ads (again this week): gibberish ads spotted by theGoogleCache, extremely targeted, personalized ads spotted by WMW (via SE Roundtable)

iCrossing studies mobile search, Search Engine Journal has some of the conclusions. Local mobile searching rules.

Project Honey Pot sues spammers—for a billion (via TW). From the post:

On Thursday, April 26, 2007 at 10:54am in a court in the Eastern District of Virginia, Project Honey Pot filed the largest anti-spam lawsuit ever. . . . It targets a huge swath of spammers. If you’ve harvested email addresses or sent spam in the last two years, chances are you’re on our radar screen and we’re coming after you.

Run and hide. I’ll bet they get more in links than they do in court.