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Microsoft’s Silverlight to Battle Adobe’s Flash Media Player

posted on April 16, 2007


How do you get “in” on some of the online video action without actually building another YouTube? Well, if you’re Microsoft or Adobe, you forget trying to build the social network and instead concentrate on the actual video playing technology.

Today, Adobe announces the intended launch of the Adobe Media Player, while Microsoft announces Silverlight a browser based video player that effectively competes with Flash players.

If you can’t win the eyeballs, perhaps you can win the battle for the video player of choice!


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  • http://www.u-g-h.com Owen

    It’s a pity to watch the marketplace split in two really, when both companies are trying to achieve the same thing (though I suppose that’s what competition is all about)

    Wouldn’t it have been better for the consumer if they had decided to push an industry standard instead, say SVG in this case ?

  • http://www.marketingpilgrim.com Andy Beal

    It seems companies don’t ever really do what is better for the consumer. Case in point, HD-DVD and Blue-Ray. :-)

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