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More Mainstream Media Do Social



I’ll just have to assume that these announcements aren’t April Fools jokes.

The Washington Post launched a reader loyalty program for subscribers to earn points by reading stories online. Earn enough points and you can get gift certificates, travel and more. The points can also be earned in the real world with a keychain used at participating companies like CVS.

Steve Hills, president of Washington Post Co., says that you can earn their PostPoints as well as retailer’s own incentive programs when shopping at participating companies, and credit card incentive programs when paying for those purchases, effectively “triple dipping.” The effort to get more customers reading will probably be better received than USA Today’s change, since it’s far less dramatic. (via)

Also, Lonely Planet is launching a new video and social site that will include user-generated content. The renowned brand in travel books will now feature ratings, blogs, user-generated or community blogs and podcasts in addition to ‘official’ and user-generated videos. I’m betting this iteration of social media will be well received, possibly among the best-received social components added to a mainstream media site. I’m off to plan my world tour! (via)

  • http://www.marketingpilgrim.com Andy Beal

    It didn’t take long for someone to test the iWon.com model with social media. ;-)