Comments on: More Views on Google’s Acquisition of DoubleClick http://www.marketingpilgrim.com/2007/04/more-views-on-googles-acquisition-of-doubleclick.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: MJ http://www.marketingpilgrim.com/2007/04/more-views-on-googles-acquisition-of-doubleclick.html/comment-page-1#comment-24730 MJ Tue, 17 Apr 2007 14:58:58 +0000 http://www.marketingpilgrim.com/2007/04/more-views-on-googles-acquisition-of-doubleclick.html#comment-24730 Publishers that allow Google to sell their display ads, text ads, radio ads, TV ads, print ads and now act as their third party ad server, are quite simply letting the fox into the henhouse. Part of Google's increasing strength comes from the acquisition and development of these relationships with advertisers. Publishers and media companies live or die based on their relationships with their advertisers. The more publishers let Google do for them here, the less directly relevant they become to their advertisers. More thoughts: http://blog.pulse360.com/?p=108 Publishers that allow Google to sell their display ads, text ads, radio ads, TV ads, print ads and now act as their third party ad server, are quite simply letting the fox into the henhouse. Part of Google’s increasing strength comes from the acquisition and development of these relationships with advertisers. Publishers and media companies live or die based on their relationships with their advertisers. The more publishers let Google do for them here, the less directly relevant they become to their advertisers.

More thoughts: http://blog.pulse360.com/?p=108

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