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Sometime this morning MySpace will lift the lid on their new MySpace News feature. MySpace News will scour thousands of news sources via RSS and group them in hundreds of categories. MySpace readers will then vote on which stories are the most popular.
According to the LA Times…
The stories will consist of a headline, one paragraph and a link to the full piece on the news site or blog where it originated. Sources will be selected on criteria including the number of links to them and how often the material is updated.
MySpace parent, News Corp., hopes the more structured content will help it attract more advertisers to MySpace, who thus far, have been put off from advertising next to the random ramblings of teenagers.
Over at TechCrunch, Michael Arrington reveals MySpace News is built on Newroo technology – a company they acquired for $7m in 2006. He also has more on how MySpace News will work…
Like Google news, MySpace news will pull news items from a number of trusted sources via their RSS feeds. The news items will then be organized into 25 main categories and 300 sub-categories including sports, politics, style, and technology. The order of the news items will be determined by user voting, taking into account the freshness of the news. Users can vote on each item of news with a ranking of 1-5. Higher ranked and higher voted items will appear at the top of each category.
TechCrunch also has some screenshots, like this one…
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MySpace News : The Last Podcast Says:
April 19th, 2007 at 12:44 pm
[...] The big guys are all swooning over the fact that now a new group of people gets introduced to the idea of, well, news. For some more overage, see: mathewingram.com/work, Download Squad, Epicenter, Screenwerk , Search Engine Journal, Andy Beal’s Marketing Pilgrim, Susan Mernit’s Blog, Techscape, and rexduffdixon.com [...]