NBC & News Corp Enroll Comcast as Latest Anti-Google Ally?

Monday, April 16th, 2007 by Andy Beal

OK, if you’ll give me a little slack to speculate here, I’d like to suggest that Comcast will not renew their advertising deal with Google.

The evidence?

The cable giant has just signed a deal with NBC and News Corp. to display their videos on its web properties. In return, Comcast will will distribute its own video content on NBC/News Corp’s planned video portal.

Now, would it make sense for Comcast to make a deal with Google’s competitor, if it had any plans of sticking with Google?

I think not.

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Jason Schramm Says:

April 16th, 2007 at 4:40 pm

I agree with you. This could be very interesting to see play out. Youtube is so sluggish, and maybe Comcast can give preference to their own customers when transferring data.

Marketing Pilgrim