Yahoo’s AlltheWeb Better than Google?

PC World decided to find the best search engine for various different types of searches.

In all, they tested 55 different services, across six categories, using ten keywords over a 3 week period.

While Google was overall the best solution, Yahoo-owned AlltheWeb kicked its butt when it came to straight text searching!

Here are the results from the 6 categories.

Via WPN.

Google Sells AdWords First, Asks Hacking Questions Later

Google finds itself under fire again for helping to spread viruses and malware through AdWords.

Researchers at security software maker Exploit Prevention Labs have uncovered evidence that malware distributors are using Google AdWords to infect computers.

Exploit’s CTO, Roger Thompson said his team discovered many AdWords ads posing as legitimate ads, but then redirecting to more sinister content. He blames Google’s model of taking money first and asking questions later.

“Google says they are doing the best that they can, but their business model is to take as much money as they can for advertisements. No matter how much due diligence they do, it’s a difficult position to be in, but clearly they are not doing enough,” Thompson said.

“If they don’t do a better job of vetting their customers, we will see this sort of thing happening again and again.”

As Social Networking Rises, TV Watching Decreases

A new study from Marketing Evolution (commissioned by MySpace, Isobar & Carat) suggests social networking users between 14 and 40 years old are increasing their internet, email and instant messaging usage, while decreasing the amount of time they spend watching TV and playing video games.

Ok, which genius thought it would be a good idea to measure the habits of teenagers, and those approaching their mid-life crisis, in the same data set? How many 40 year olds do you know that play video games? (go ahead “out” them in the comments section). ;-)

AOL’s New Design Screams "Don’t Innovate, Imitate!"

If imitation is the sincerest form of flattery, then it seems the search engines just can get enough of each other.

AOL is the latest to earn the “copy cat” moniker, with the rollout of a new home page design that looks just like Yahoo’s.

Let’s see where else have we seen one search engine copy another?

Microsoft Sees Revenue Increase from Online Advertising Efforts

MSFT has issued its Q1 numbers and is expressing their satisfaction with the growth of their online advertising revenue.

Advertising revenue growth was 23 percent year over year, however, and Chief Financial Officer Chris Liddell said the company is actually ahead of last year’s monetization goals for adCenter. “We are now monetizing more effectively in the U.S. on our own adCenter platform than we had under third-party Overture at this time last year,” said Liddell said during the company’s earniing’s call.

Despite Windows Live Search hardly making a dent on Google or Yahoo’s market share, it seems the company is able to capitalize on traffic from other Microsoft properties.

Blogging Growth Stalling or Taking a Breather?

Business Week has pushed Technorati’s David Sifry to share more information about the state of the blogosphere and discovered that the future’s not quite as bright as we all thought.

Looking at the number of active blogs – those updated in the past 3 months – it’s clear that the blogosphere is, at best, taking a breather, or, at worst, peaking.

As you can see, there are just over 15 million “active” blogs, and it appears the growth is slowing down.

It’s far too early to make the statement that blogging has plateaued or peaked. For one thing, looking at the chart, you can still see growth. Sure, compared to previous months, it’s not as dramatic, but show many an industry that is able to keep up dramatic growth forever (ok, besides Google).

Linkbait, Google Ads, Mobile Search and Best of All, Suing Spammers!

Marketing through social bookmarking sites from ClickZ. At first glance, sounds like a simple guide to Diggbaiting, but it’s targeted at, StumbleUpon, Furl, etc. Want advanced linkbaiting? Keep an eye out for upcoming posts in Jennifer Laycock’s ten part guide to linkbaiting and viral marketing (parts one and two are live so far).

Google’s playing with ads (again this week): gibberish ads spotted by theGoogleCache, extremely targeted, personalized ads spotted by WMW (via SE Roundtable)

iCrossing studies mobile search, Search Engine Journal has some of the conclusions. Local mobile searching rules.

Project Honey Pot sues spammers—for a billion (via TW). From the post: