PayPal Buttons to Appear on Yahoo Sponsored Search Listings
Having watched Google Checkout add lots of little blue shopping cart symbols to AdWords listings, PayPal obviously decided that was a great idea, and tapped Yahoo to help them out.
PayPal gets a channel to display merchants that offer PayPal payment options – which will no doubt help increase awareness of PayPal and hence consumer use.
Yahoo, meanwhile, will likely see a slight increase in click-thrus to its sponsores search listings. I’m a fan of PayPal – as it allows me to maker a purchase without having to go get my credit card – and I’m sure other fans will favor merchant listings that offer PayPal.