A few highlights from Schmidt:
In fact, News Corp. COO Peter Chernin and I had a long conversation about this. Before the announcement, Peter explicitly told me that this was not a competitor to YouTube. To me, itâ€™s another effort to get the content out. . . .
Googleâ€™s architectural model around broadband and services plays very well to the powerful devices and services Apple is making. Weâ€™re a perfect backend to the problems theyâ€™re trying to solve. And Apple has very good judgment on user interface and people.
It doesnâ€™t have the data centers, though. What it has is a manufacturing business thatâ€™s doing quite well. We can provide great services. The obvious example is the iPhone, which will come with Google Maps installed.
[On data centers] Itâ€™s pretty clear that thereâ€™s an architectural shift going on. These occur every 10 or 20 years. The previous architecture was a proprietary network with PCs attached to it. With this new architecture, youâ€™re always online, every device can see every application, and the applications are stored in the cloud.
There are a few very large ones, some of which have been leaked to the press. But in a year or two, the very large ones will be the small ones. Thatâ€™s where a lot of the capital spending in the company is going. . . .
Think of [Google] first as an advertising system. Then as an end-user system — Google Apps. A third way to think of Google is as a giant supercomputer. And a fourth way is to think of it as a social phenomenon involving the company, the people, the brand, the mission, the values — all that kind of stuff.
For a tiny peek into where Google’s going, check it out.