Marketing Pilgrim

How’s your entry to our SEM Scholarship contest coming along?

This Friday is the deadline for entries, so if you’ve not yet put pen to paper (or fingers to keyboard), here are some things to consider.

1. A strong title is key! If you take a look at those that did well last year, you’ll see that strong titles played an important part in their popularity.
2. Social media is a subject that is hot in search marketing right now. The winner last year, focused his efforts on social media marketing, and it paid dividends.
3. A quality article will attract the visitors for you. While the contest will test you ability to drive traffic over 4 weeks, write an outstanding article and it will do most of the work for you!
4. Remember attention spans are shorter online. Engage your audience with your first paragraph, use bullet points to break up content, and pack it with your best advice – don’t hold back!

Remember, not only do you need to create an article that ranks as one of the five most popular of the contest, but the content needs to impress these infamous search experts:

Kim Krause Berg – UsabilityEffect.com
Jim Boykin – WebBuildPages.com
Rand Fishkin – SEOMoz.org
Andrew Goodman – Page-Zero.com
Michael Jensen – SoloSEO.com
Kalena Jordan – SearchEngineCollege.com
Jennifer Laycock – SearchEngineGuide.com
Todd Malicoat – Stuntdubl.com
Boris Mordkovich – SearchMarketingStandard.com
Lee Odden – TopRankBlog.com
Elisabeth Osmeloski – SearchEngineWatch.com
Neil Patel – PronetAdvertising.com
Barry Schwartz – RustyBrick.com
Brett Tabke – WebmasterWorld.com
Laura Thieme – BizResearch.com
Aaron Wall – SEOBook.com

The best of luck!

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