By Shavkat Karimov.
Search Engine Optimization (SEO) is a set of internal (on-page) and external (off-page) works to bring a website to the top of search engines. The purpose of SEO is not only getting the site to the first page of SERP (search engineâ€™s results page) but also keeping it there. SEO is not just a craft; itâ€™s both an art and a science.
What is TRIZ?
TRIZ is a Russian theory of inventive problem solving. Itâ€™s an algorithm as well as a set of methodologies and tools for resolving a given task by breaking its contradictions and providing steps to complete it. TRIZ is a powerful problem-solving tool based on the patterns of inventions discovered from decades of study of the worldâ€™s most inventive patents. Use search engines to discover more about TRIZ.
What is SEOTRIZ?
SEOTRIZ is a new approach to SEO powered by the TRIZ methodology. With SEOTRIZ, one is able to solve SEO tasks better and faster with more efficient tactics and strategies. It helps get successful results with less effort and expense. TRIZ tools like â€œIdeal Final Resultâ€, â€œReverse Actionâ€, â€œ9 Screensâ€, â€œ- 2 +â€ or â€œCutting the Pieâ€ are applied here for SEO purposes.
- A set of problem-solving principles;
- A â€œshadow-algorithmâ€ of ones from search engines;
- A database of resources / a knowledgebase;
- A professional development model.
SEOTRIZ allows anyone to be ahead of competition by better understanding SEO tasks and using tools to achieve better results. Itâ€™s not just about solving the problem but rather how to choose the most elegant ones: those that use the most effective means. Here are some samples of major SEO tasks and contradictions and how SEOTRIZ solves them:
Problem: Content is a kingâ€¦ No time to write lots of original content. Optimization requires time and knowledge too.
Solution: The content is generated by users (Wiki) or by a program (auto-content, directory, lists) and is automatically optimized (CMSs, blogs + plugins).
Problem: Links are everythingâ€¦ Asking for links is time consuming and not very efficient.
Solution: External resources link to you by themselves. Because:
- it earns them easy money (affiliate/referral program);
- shows their authority in a field (network member / contests / background checking site / technical support system);
- or gives their visitors something more on the subject covered (reference resource / useful tools, info or data.)
Problem: Keywords are highly competitiveâ€¦ Too costly to compete with major players, and it requires a lot of time.
Solution: You â€œcut the pieâ€ and aim specific parts of the market divided by:
- locations (countries; cities; zipcodes);
- time periods (daytime, season, future);
- user-types (ages; sexes; professions; languages; social groups).
And use a â€œlong tail strategyâ€ by competing for a good number of less competitive keywords.
The best example for SEOTRIZ is the well-known Wikipedia project. It encompasses everything what SEOTRIZ represents: original, useful, optimized, and self-creating content; automated, â€œheavyâ€, one-way inbound links; effective vertical web-wide expansion; amongst others. With SEOTRIZ, you can maximize SEO goals or incorporate the concepts into your own marketing applications.
This new powerful methodology SEOTRIZ helps both novice and advanced SEO specialists to maintain their pages at the top of search engine results with a stronger method in their hands. More information is available at: SEOTRIZ.com.