Posted April 10, 2007 8:30 am by with 4 comments

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By Shavkat Karimov.

Search Engine Optimization (SEO) is a set of internal (on-page) and external (off-page) works to bring a website to the top of search engines. The purpose of SEO is not only getting the site to the first page of SERP (search engine’s results page) but also keeping it there. SEO is not just a craft; it’s both an art and a science.

What is TRIZ?

TRIZ is a Russian theory of inventive problem solving. It’s an algorithm as well as a set of methodologies and tools for resolving a given task by breaking its contradictions and providing steps to complete it. TRIZ is a powerful problem-solving tool based on the patterns of inventions discovered from decades of study of the world’s most inventive patents. Use search engines to discover more about TRIZ.

What is SEOTRIZ?

SEOTRIZ is a new approach to SEO powered by the TRIZ methodology. With SEOTRIZ, one is able to solve SEO tasks better and faster with more efficient tactics and strategies. It helps get successful results with less effort and expense. TRIZ tools like “Ideal Final Result”, “Reverse Action”, “9 Screens”, “– 2 +” or “Cutting the Pie” are applied here for SEO purposes.

SEOTRIZ includes:

– A set of problem-solving principles;

– A “shadow-algorithm” of ones from search engines;

– A database of resources / a knowledgebase;

– A professional development model.

SEOTRIZ allows anyone to be ahead of competition by better understanding SEO tasks and using tools to achieve better results. It’s not just about solving the problem but rather how to choose the most elegant ones: those that use the most effective means. Here are some samples of major SEO tasks and contradictions and how SEOTRIZ solves them:

Problem: Content is a king… No time to write lots of original content. Optimization requires time and knowledge too.

Solution: The content is generated by users (Wiki) or by a program (auto-content, directory, lists) and is automatically optimized (CMSs, blogs + plugins).

Problem: Links are everything… Asking for links is time consuming and not very efficient.

Solution: External resources link to you by themselves. Because:

– it earns them easy money (affiliate/referral program);

– shows their authority in a field (network member / contests / background checking site / technical support system);

– or gives their visitors something more on the subject covered (reference resource / useful tools, info or data.)

Problem: Keywords are highly competitive… Too costly to compete with major players, and it requires a lot of time.

Solution: You “cut the pie” and aim specific parts of the market divided by:

– locations (countries; cities; zipcodes);

– industries/products;

– time periods (daytime, season, future);

– user-types (ages; sexes; professions; languages; social groups).

And use a “long tail strategy” by competing for a good number of less competitive keywords.

The best example for SEOTRIZ is the well-known Wikipedia project. It encompasses everything what SEOTRIZ represents: original, useful, optimized, and self-creating content; automated, “heavy”, one-way inbound links; effective vertical web-wide expansion; amongst others. With SEOTRIZ, you can maximize SEO goals or incorporate the concepts into your own marketing applications.

This new powerful methodology SEOTRIZ helps both novice and advanced SEO specialists to maintain their pages at the top of search engine results with a stronger method in their hands. More information is available at:

[This has been an entry for Marketing Pilgrim’s SEM Scholarship contest. Keep up to date with all entries and other marketing news by subscribing to our rss feed.]

  • In general meaning, this is a superb article! But some some doubts can be achieve from the text. For instance ” The content is generated by users (Wiki) or by a program (auto-content, directory, lists) and is automatically optimized (CMSs, blogs + plugins”, what about the duplicate content penalty? A new template, some blog texts (like categories, blogroll, etc.) will not be enought to scape from duplicate.

  • Thanks for your comment. Duplicate content – is just another task for SEOTRIZ to solve. Contradiction: Use of existing content is necessary to make it automated but it’s a duplicate if you use it. Solution: combined use of the following: “synonymize” (change words with their closest synonyms); remove/add stop words; mix the paragraphs; mix with content from another source of the same subject covered; etc. On the other hand, it’s just an example, I encourage you to use the user-generated content solution in this case rather than auto-content by a program since the last one is far from perfect yet. The final purpose is to make it interesting, anyway.

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